[GFI Training] How Ethos fits into GFI GTM Motion

Overview of the resulting pain points in this scenario

Pain Points for agent

Pain Points for clients

● Can’t meet the full needs of their customer ● Increases the risk that the customer will not purchase the policy ● Opens the door for

● Create nervousness that they don’t have the protection they want ● Could drive them to explore other alternatives & extend the purchase process ● Could have them question the value of life insurance

customers to seek out another agent for help

For agent use only

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