[GFI Training] How Ethos fits into GFI GTM Motion

Ethos helps you increase sales in 3 ways

Increase conversion rates Better meet the needs of your customers

1

Use Ethos for instant IUL sales up to $1M

Double placement rate Sell two policies with the effort of one

2

Add Ethos term to every IUL sale

Unlock new sales opportunities Generate more sales from your existing book

3

Market Ethos term to your in-force book

For agent use only

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