ONE HABIT YOU NEED TO FORM:
ONE THING TO DO MORE OF: Make more phone calls. That’s not code for make “approaches.” Truly make phone calls. In this day and age of texting, messaging, and instant communication, Jeff knows the power of an actual phone call. You may just call it his secret weapon. “The communication of your voice is powerful,” Jeff says. “When I first communicate with someone, it’s always on the phone. As you get to know each other and share stories, you form a relationship. It’s critical to have that connection, and you can’t do that over text or social media.” Dialing a phone number and leaving a voice mail and calling back again and again sure isn’t as easy as sending out a text or social media message. But the Marketing Executive of the Year isn’t known for doing things the easy way. Preferred Members enrolled that month. Today, his organization is massive and enrolls thousands every month. We asked Jeff about the power of one and the “ones” he finds important. Jeff is no stranger to business. Before Melaleuca, he ran multiple businesses. What he loves about Melaleuca is that he can run a business without having to deal with the operational side of things. “At Melaleuca, I get to focus on what I’m good at without having to take care of all the other parts of business,” Jeff says. “When Ed Bestoso presented the financial opportunity Melaleuca offers, I saw a business I could operate without having to make the financial investment. It was a business model I could plug into.” Jeff enrolled in December of 1996. He was just one customer. One of hundreds of new
ONE THING THAT WILL BUILD INTRIGUE:
A lot of successful Marketing Executives will tell you that if you can build intrigue when you’re talking to a potential customer, that individual will approach you. They won’t feel like they’re the object of a pitch. It’s a successful tactic that puts relationships above results— something that Melaleuca advises. Jeff is an expert at creating curiosity. “If someone asks me, ‘What do you do?’ I say, ‘I belong to a shopping club.’ It totally creates curiosity. Of course they respond with, ‘What do you mean, a shopping club?’ And that’s when you have fun explaining Melaleuca.” Jeff’s approach drives potential customers to ask the questions. The curiosity is there, which prompts a very natural conversation. And that’s how the relationship begins.
“You have to believe in yourself,” Jeff says. “It’s a necessary practice. You have to believe you deserve what you are pursuing.”
Right: Jeff works his business from his home office. Below: Maureen and Jeff review their contact list and make calls.
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JULY 2019 | MELALEUCA.COM
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