• Create campaign messaging that aligns with CWU’s brand message, mission, and vision while addressing our target audience’s needs, challenges, and experiences. • Leverage analytics to make data-informed decision that align with CWU’s Integrated Marketing Plan and support enrollment objectives. • Develop a cross-functional collaboration strategy between Marketing and Communications and campus partners. Ms. Keene added that they have also developed performance reports for Slate Communications. They can track data in real time and adjust as needed. Mr. Romero updated the Board on the new website launch. Today marks six weeks since the launch of the new website. Monthly page views have more than doubled and bounce rates have gone down by half. The average time on a page has almost doubled. The new website is 100 percent compatible with mobile devices. They are tracking all this information and will review numbers again at the three-month mark. In addition, webpages are being converted into Spanish. There have been a few bumps in the launch, but website staff conduct weekly office hours online for anyone to join and ask questions. Tracking and testing of web pages will continue, but the Web Office is relying on the campus community to let them know when they see something that needs review and/or fixing. Federal Grant Programs Miriam Bocchetti, Executive Director, Federal Grants/College Assistance Migrant Program (CAMP), Ramon Cardenas, Program Manager, High School Equivalency Program (HEP), Maria Isabel Morales, Director, Educational Opportunity Center (EOC), and Rachel Williamson, Director, Student Support Services (SSS), presented on the impact of these programs on their target populations, as well as their collaborations on and off campus. Three of these five programs are located off campus and within communities heavily populated by the underserved demographic to whom these programs outreach and serve. HEP, CAMP, EOC and SSS are programs that value access, equity, and belonging and contribute to the retention and graduation rates at CWU. Their staff are highly skilled and diverse; the majority of whom are bilingual and biliterate. Through intentional outreach and holistic support services, these programs have experienced much success and some challenges over the years. Oftentimes, programs that exist on soft monies are seen as peripheral and excluded; however, at CWU these programs are very much embedded in the fabric of the institution and an essential part of the division of Student Engagement and Success. ACTION AGENDA Approval of Consent Agenda The formal recognition for our faculty and staff is contained in our consent agenda. Motion 23-31: Mr. Hensler moved that the Board of Trustees of Central Washington University hereby approves the consent actions items submitted October 20, 2023. Ms. Gillis seconded the motion. The motion was approved. Fiscal Year 2024 Budget Motion 23-32: Ms. Gillis moved that the Board of Trustees of Central Washington University hereby approves the proposed budget for Fiscal Year 2024 as presented. Mr. Hensler seconded the motion. The motion was approved.
8 Board of Trustees Minutes October 19-20, 2023
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