Strategic Recruitment Plan Update Peg Blake, Interim Executive Director of Admissions, introduced the following Admissions staff who presented to the board:
• Manuel Rodriguez, Director, Early College Outreach • Andres Moreno Benito, Director, Admissions/Recruiting
• Megan McConnell, Director, Transfer Center • JoAnn Page, Assistant Director, Admissions
Recruiting new students to attend Central Washington University requires strategic thinking and planning, as well as collaboration and coordination across the institution and with external organizations. Because of our recent enrollment declines, CWU has invested in new programs and staffing as well as strengthening our traditional recruitment efforts. Additionally, we have contracted with AACRAO Consulting to assess our recruiting and admissions efforts and to assist us in writing a strategic recruitment and communications plan. The recruitment process begins through our Early College Outreach & Campus Visits operation and focuses on visibility and relationship-building with schools and community-based organizations. It includes providing opportunities for elementary and middle-school students to visit campus for programs, camps, events, and tours, as well as inviting high school juniors and seniors for individual or group tours that include assistance in completing the CWU admissions application, filing the FAFSA/WASFA, and more. The recruitment of traditional-aged students takes many forms including classroom presentations in high schools, participating in college fairs, offering admissions-on-the-spot programs in high schools and on campus, individual appointments with prospective students, and a lot of travel! We will visit most of the high schools in Washington at least once and are recruiting in seven other states. Recruiting transfer students involves community college visits, transfer student fairs, and individual appointments with prospective students. We are also piloting a program this year to recruit Washington residents who have attended college but left without receiving a degree.
The recruitment process ends with new student orientation and onboarding.
Chair Black had to leave the meeting early, so Vice Chair, Jeff Hensler, led the meeting starting at 1:30 p.m. for the remainder of the afternoon. DEIA Professional Development Lucinda Carnell, Interim Vice President for Diversity, Equity, and Inclusivity presented to the Board on DEIA professional Development. Central Washington University is committed to realizing our vision towards becoming a model learning community of equity and belonging. Essential to building this community is a professional development training plan for faculty, staff, and students that provides the skills, practices and relationship building necessary for making this vision a reality. We are well positioned for this work as climate survey report of faculty and staff indicate that 80 percent of faculty and staff are interested in engaging in these types of learning opportunities.
4 Board of Trustees Minutes October 19-20, 2023
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