Faculty of Humanities and Social Sciences Cyfadran y Dyniaethau a’r Gwyddorau Cymdeithasol
FACULTY SOCIAL MEDIA GUIDANCE 202 3
•SCHOOL OF MANAGEMENT•HILLARY RODHAM CLINTON SCHOOL OF LAW •SCHOOL OF CULTURE AND COMMUNICATION•SCHOOL OF SOCIAL SCIENCES•
FACULTY SOCIAL GUID A NCE LEAD TIME: If you would like the marketing team to promote activity on the Schools ' official social platforms, please follow the below guidance.
Possible delays: • Ti me fr ames m ay be extended during the G raduation and C learing periods due to the additional wo r k th ese acti v ities create f or the mar k eting team.
WELSH LANGUAGE:
SCHEDULING 2-3 days
3 weeks SCHOOL LEVEL GRAPHIC DESIGN
Submission:
• All requests should be made to the FHSSMarketing@swansea.ac.uk mailbox • For the quickest turnaround please provide the bilingual copy you’d like to be used in your post Images: • Please provide any images you’d specifically like to use as part of your post. This , however , is not a requirement if you are happy to leave the image selection to the marketing team. • Licencing guidance - » If you a re using an image of a student or one that is provided by a student, the marketing team will need consent to use that image by the owner through our Media Consent Form and said student will also need to be sent and/or given access to the University’s Privacy Notice. » If you request t o use an image that has been downloaded by a third party source, the marketing team will need evidence of licencing information. i.e. iStock receipt or screenshot of purchase. » Alternatively, the Faculty has an account with envato.com, a stock image site which you are welcome to choose an image from for posts. Please add the » image URL to your request and marketing will download it along with the licence.
USE OF BRANDING: Please refer to the Faculty Brand Guidelines for any in-depth branding guidance.
ACADEMIC SUPPORT : • We encourage all academics with their own social channels to share the marketing team's posts to increase visibility ; our posts around key events – like Cl earing – are developed in line with central messages and , as such , embody our USPs. Central marketing is also more likely to share popular content , so this will get our interests higher on their radar. • When promoting your research tag the relevant school handles (outlined below) and/or @SwanseaUni as a way to inform us of your post , and we will share on the relevant channels. Like student led content, this will deliver a more organic feel as it’s coming straight from the source and is more likely to grab attention. This will also continue to develop your academic brand. • The mar k eting team will regularly check the university news summary . If an academic or research grou p has work due to b e publ ished pl ease ma k e us a ware in ad v ance , where possible . We will develop content to advertise your work which can include social posts, PR news stories and content for marketing material.
School of Management, Swansea University LINKEDIN
SoM FHSS
SCHEDULING 2-3 days
3 weeks SCHOOL LEVEL GRAPHIC DESIGN
@SoMSwansea @SoMAbertawe @Swansea_Law @YGyfraith_Tawe @SUCulture_Comm @YDChAbertawe @SUSocialScience @YGCAber tawe
@SoMSwansea @SoMAber tawe
@SoMSwansea @SoMAber tawe
SoL
@swansealaw @ygyfraithaber tawe @SUCultur eandComm @YDChAber tawe
@swansealaw @ygyfraithaber tawe @SUCultur e_Comm @YDChAber tawe @SUSocial_Science @YGCAber tawe
• We understand that the proactive approach is not possible with every project and if an urgent project arises , please contact the marketing team to see what adjustments on timescale can be made at the soonest possible opportunity. University level graphic design is available through the central creative services team but will require a lead time of up to a month. Urgent Pr ojects:
SoCC
SoSS
@SUSocialScience @YGCAber tawe
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SOCIAL MEDIA •Promoting academic / research news and student stories: We advise all social content coming from the schools within the faculty be fed through FHSSMarketing@swansea.ac.uk for maximum reach, visibility and cross promotion. This also ensures that all of the external facing faculty content is produced in line with the university branding guidelines and the Welsh Language Standards.
FHSS SOCIAL MEDIA CHANNELS
@swansealaw | @ygyfraithabertawe
@SUSocialScience | @YGCAbertawe
@SoMSwansea | @SoMAbertawe
@SUCultureandComm | @YDChAbertawe
@SoMSwansea | @SoMAbertawe
@Swansea_Law | @YGyfraith_Tawe
@SUCulture_Comm | @YDChAbertawe
@SUSocialScience | @YGCAbertawe
@SUCulture_Comm | @YDChabertawe
@SoMSwansea | @SoMAbertawe
@swansealaw | @ygyfraithabertawe
@SUSocial_Science | @YGCAbertawe
School of Management, Swansea University
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SOCIAL MEDIA •Image usage: Please be aware that any imagery used must be licensed and can not just be obtained from Google as the marketing team will not be able to share said content unless licensed. You mus t adhere to all licensing requirements. Below are tools you can use to source images: • marketingtoolkit.swansea.ac.uk - please ensure that you have registered access to the SU Marketing Toolkit which is open to any SU employee. • elements.envato.com - t he marketing team has access to this single use licensing platform. If you find images on this site and would like them downloaded, please send the link and a reason for download to FHSSMarketing@swansea.ac.uk for us to license and return. •pixabay.com - a license free image site for stock images. Example shown below of where to find licensing requirements. •unsplash.com - a license free image site for stock images. Example shown below of where to find licensing requirements.
UNSPLASH.COM:
PIXABAY.COM:
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SOCIAL MEDIA
FACEBOOK FEED
FACEBOOK COVER
FACEBOOK EVENT
INSTAGRAM FEED
INSTAGRAM STORY
TWITTER FEED
TWITTER HEADER
PLATFORMS
1080 x 1920 px
DIMENSIONS
1200 x 675 px
1200 x 630 px
820 x 312 px
1920 x 1005 px
1080 x 1920 px
1500 x 500 px
EXAMPLES OF GRAPHICS: Research Promotion:
Rankings Promotion:
Departmental Promotion:
Conference Promotion:
Webinar Promotion:
Student Case Study Promotion:
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