BRAND GUIDELINES FACULTY/SCHOOL LEVEL
Produced by the Faculty Marketing Team · FHSSMarketing@swansea.ac.uk
*To be used in conjunction with SU brand guideline docs
DOCUMENT CONTENTS
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OFFICIAL WELSH TRANSLATION FOR THE FACULTY AND SCHOOLS
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OFFICIAL WELSH TRANSLATION FOR SCHOOL DEPARTMENTS
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BRANDING COLOURS & FONTS
LOGO USAGE
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LOGO GUIDELINES
PRESENTATION GUIDANCE
WORKING WITH STUDENTS
OFFICIAL WELSH TRANSLATION FOR THE FACULTY AND SCHOOLS
Faculty of Humanities and Social Sciences
Cyfadran y Dyniaethau a’r Gwyddorau Cymdeithasol
School of Culture and Communication
Ysgol Diwylliant a Chyfathrebu
School of Social Sciences
Ysgol y Gwyddorau Cymdeithasol
Hillary Rodham Clinton School of Law
Ysgol y Gyfraith Hillary Rodham Clinton
School of Management
Yr Ysgol Reolaeth
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OFFICIAL WELSH TRANSLATION FOR SCHOOL DEPARTMENTS
Department of History, Heritage and Classics
Yr Adran Hanes, Treftadaeth a’r Clasuron
Department of Literature, Media & Language
Yr Adran Llenyddiaeth, y Cyfryngau ac Iaith
Department of Criminology, Sociology and Social Policy
Yr Adran Troseddeg, Cymdeithaseg, a Pholisi Cymdeithasol
Department of Politics, Philosophy and International Relations
Yr Adran Gwleidyddiaeth, Athroniaeth, a Chysylltiadau Rhyngwladol
Department of Education and Childhood Studies
Yr Adran Addysg ac Astudiaethau Plentyndod
Department of Economics
Yr Adran Economeg
Hillary Rodham Clinton School of Law
Ysgol y Gyfraith Hillary Rodham Clinton
Department of Business Management
Yr Adran Rheoli Busnes
Department of Accounting and Finance
Yr Adran Cyfrifeg a Chyllid
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BRANDING COLOURS & FONTS
TITLES: FUTURA BOLD (CAPITALISED) Body Text: Futura Book Alt Body Text: Arial Please note: Arial font should be used for all Microsoft produced documents and corporate comms that take place outside of programmes such as Adobe. Futura is only to be used within the Adobe suite. For any marketing/design led collateral where futura font is required, you can contact ISS to request access to the font.
RGB: 39.42.100 | HEX: #242f60
RGB: 147.201.223 | HEX: #93c9df
RGB: 202.212.0 | HEX: #cad400
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LOGO USAGE Swansea University is a powerful brand which is resonant with local, national and global audiences, and our most important asset. It should take precedence in the vast majority of our marketing and communications. We recognise that there will be specific scenarios in which a faculty or school must be referenced, or very rarely, its own brand applied. The brand and creative services teams have created a quick rule of thumb, which has been included for illustrative purposes. The FHSS marketing team and central brand and creative services teams are on hand to provide advice and guidance.
APPLICATION
UNIVERSITY
FACULTY OR SCHOOL
Intranet
(Subjects to take precedence in navigation)
External Website
Social Media
(Schools and subjects can retain channels but should use the Swansea University brand) (School names generally in use with SU logo with exceptions such as facilities/leadership team offices)
Signage
Email Communications
Business Cards
(Faculty logo available for leadership or school logo available for staff)
Publications
(Exceptions apply for some stakeholders)
Digital Marketing
Press / Copywriting
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LOGOS SCHOOL OF LAW GUIDELINES
For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Due to critical partnership commitments the School of Law can make exceptions to using their logo on external marketing material. Logos are available to download here.
External Communications*
Internal Communications*
*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.
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LOGOS SCHOOL OF MANAGEMENT GUIDELINES
For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Due to critical partnership commitments, international audiences and other stakeholders, the School of Management can make exceptions to using their logo on external marketing material. Logos are available to download here.
External Communications*
Internal Communications*
*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.
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LOGOS SCHOOL OF CULTURE AND COMMUNICATION GUIDELINES
For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Logos are available to download here.
External Communications*
Internal Communications*
*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.
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LOGOS SCHOOL OF SOCIAL SCIENCES GUIDELINES
For external communications, the university logo should be used while all internal communications should use school logos. Our logos are only ever to be coloured in the University blue, white and black. Logos are available to download here.
External Communications*
Internal Communications*
*Our logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.
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LOGOS SWANSEA UNIVESRITY GUIDELINES
The Swansea University logos can be used on all internal and external communications. The university logos are only ever to be coloured in the University blue, white and black. Logos are available to download here.
Stacked
Horizontal
Centred
The Swansea University logo should always be the largest logo in any given publication, unless we are working in partnership with another company/institution.
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PRESENTATION GUIDANCE Please find below the guidance on which presentation to use and when to ensure brand continuity.
The Swansea University corporate template is to be used on all external activity where representing the university, including but not limited to Open Days and conferences. CORPORATE PRESENTATIONS: EXTERNAL PRESENTATIONS
FACULTY PRESENTATIONS: INTERNAL / STAFF LEVEL Faculty templates should only be used on internal faculty documents, primarily for staff forums or staff level internal presentations.
SCHOOL PRESENTATIONS: STUDENT / ACADEMIC LEVEL School level templates are to be used on internal student presentations and staff facing presentations where the faculty presentation isn’t appropriate.
Please note: Presentations that will be presented publicly must adhere to the image licencing guidelines which are referenced in the Faculty Social Media Guidance document.
For the full range of presentation templates please click on the hyperlinks above or follow the below path in Teams. PRESENTATION TEMPLATES GENERAL FACULTY OF HUMANITIES AND SOCIAL SCIENCES-USRGRP MARKETING TOOLS 10
WORKING WITH STUDENTS In order to publish and promote student content, students will be required to fill in a media release form and also have sight of the University Privacy Notice before we can use their image, work or content, i.e. written case studies. The online case study forms can be found below.
Student Case Study Form (for all UG/ PG students)
Student Ambassadors
Alumni Case Study Form
Completed forms will be automatically sent to FHSSMarketing@swansea.ac.uk where they will be scanned and stored securely, in line with GDPR and Swansea University regulations. 11
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