LOGO USAGE Swansea University is a powerful brand which is resonant with local, national and global audiences, and our most important asset. It should take precedence in the vast majority of our marketing and communications. We recognise that there will be specific scenarios in which a faculty or school must be referenced, or very rarely, its own brand applied. The brand and creative services teams have created a quick rule of thumb, which has been included for illustrative purposes. The FHSS marketing team and central brand and creative services teams are on hand to provide advice and guidance.
APPLICATION
UNIVERSITY
FACULTY OR SCHOOL
Intranet
(Subjects to take precedence in navigation)
External Website
Social Media
(Schools and subjects can retain channels but should use the Swansea University brand) (School names generally in use with SU logo with exceptions such as facilities/leadership team offices)
Signage
Email Communications
Business Cards
(Faculty logo available for leadership or school logo available for staff)
Publications
(Exceptions apply for some stakeholders)
Digital Marketing
Press / Copywriting
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