concentration in home offices. “Now more than ever, people are living and working in the same place and are using paint and color to create a calming environment. We are seeing homeowners use color to differentiate workspaces from living spaces by creating a place of respite from everything else they have going on at home. We were noticing a shift towards warmer colors before the start of this year, and now with everyone spend - ing so much time at home, we expect this trend to continue,” Wadden said. She recommends complementing the simplicity of Urbane Bronze with natural materials like wood finishes, organic stone accents, woven textiles, or mixed metals “to create a serene space grounded in nature.” For an updated take on minimalism, pair Urbane Bronze with other warm neutrals, including elegant bone whites like Modern Gray SW 7632. To bring in more color and a hint of the bold pairings of the 1970s, add a modern green like Messenger Bag SW 7740. A monochromatic look with Urbane Bronze on all four walls and trim creates a soothing site for working from home. THE RIGHT PAINT COLORAND QUALITY LOWERS COSTS LONG TERM In its long company history, the Sherwin-Williams brand has become synonymous with timelessness and durability — something housing providers and real estate investors value because high quality makes less work and cost in the long run. “Sherwin-Williams has perfected paint qualities such as washability, paint-and-primer-in-one solutions, and technologies that help reduce odors and moisture to provide maximum durability,” Wadden said. These features help make the painting process easier for professionals like contractors, property owners, and housing providers. “Homeowners want to create calm spaces and color is an easy and effective way for real estate investors to achieve this feeling in their properties,” Wadden said. Explore the Color of the Year with the ColorSnap® Visu - alizer app, a tool designed to help consumers and profes - sionals make confident and smart paint color selections. Download the app to try out Sherwin-Williams 1,700 hues in your own space in real time with the app’s Instant Paint augmented reality tool. Plus, sampling colors is now more convenient than ever with free color chip ordering and deliv - ery at swcolorchips.com. If you haven’t played with color before in any of your prop - erties or projects, now is the time! Choosing the right hue will attract the right tenants and buyers while adding value to your investment. •
About the Sherwin-Williams Colorof theYear As director of color marketing, Sue Wadden leads the Sherwin-Williams global color and design team to research and identify key trends that influence the way we interact with color. From those findings, the team turns emerging themes into the annual Colormix Forecast and zeroes in on a Color of the Year. The 2021 selec - tion, Urbane Bronze SW 7048, is the 11th official Color of the Year. Here are a few of the previously selected colors:
2016: Alabaster SW 7008
2018: Oceanside SW 6496
2020: Naval SW 6244
16 | think realty magazine :: december 2020
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