Two Sides NA Campaign Helps 21 Companies Stop Anti-Greenwashing Since its inception, the Two Sides North America Anti-gre- enwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada, and its engagement with large utili- ties, banks, insurers and other organizations during the first half of 2023 has added to this success. During the first six months of 2023, Two Sides North America announced that 21 additional companies repre- senting approximately 90 million customers have removed greenwashing messages such as “Go green, Go paper- less” and “Go paperless to help protect the environment” from their marketing communications. “In addition to misleading consumers, these types of un- substantiated environmental claims pose a serious threat to the economic security of the more than 7 million people whose livelihoods depend on a healthy North American paper, printing and mailing sector,” says Two Sides North America President Kathi Rowzie. “Our recent research found that 65% of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.” That same research found that the Two Sides Anti-gre- enwashing Campaign has preserved more than $300 mil- lion in annual revenue for the paper, printing and mailing sector over the last decade. Two Sides challenges greenwashing companies to re- move unsubstantiated environmental claims in a non-con- frontational way, educating CEOs and other senior man- agement with facts from credible, third-party sources that clearly demonstrate the unique sustainability characteris- tics of paper products and the solid and continually im- proving environmental record of the North American pa- per industry. “Paper is one of the few products on earth that already has an environmentally sustainable, circular life cycle,” Rowzie says. “North American paper is made from an in- finitely renewable natural resource – trees that are pur- pose-grown, harvested and regrown in sustainably man- aged forests. It’s manufactured using mostly renewable, carbon neutral bioenergy in a process that uses water, but in reality consumes very little of it. And paper products are recycled more than any other material in the U.S. mu- nicipal solid waste stream. But many consumers believe paper is bad for the environment because corporations and other organizations they trust are telling them so. The Two Sides Anti-greenwashing Campaign is working hard to change that.” To help Two Sides in its fight to eliminate anti-paper greenwashing and protect North American jobs, email them as a PDF, JPG file or link to info@twosidesna.org if you see instances of greenwashing. For more facts about the sustainability of print and pa- per products, visit www.twosidesna.org/mythsandfacts .
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22 August 7, 2023
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