AI-Generated Scams

“VIP Escalation” Deepfake Impersonations 7

The Threat Attackers clone voices of high-value customers, celebrities, or even internal leaders to demand expedited shipping, override codes, or loyalty perks. Why It Works Employees don’t want to disappoint high-value profiles and rush decisions. Business Impact Unauthorized account modifications, loss of merchandise, and reputational damage. What You Can Do Implement role-based authorization: no voice-only request (even from a VIP) can trigger an override. Create a callback protocol for any escalation request tied to loyalty, credit, or shipping adjustments. Train associates on the psychology of pressure scams so they’re comfortable slowing things down.

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