Executive Outlook
Klaus Kleemann Vice President of Sales W indmoeller & H oelscher
ŝŶŬƐ ĂŶĚ ŽǀĞƌĂůů ĞŶĞƌŐLJ ĐŽŶƐƵŵƉƟŽŶ͘ sŝƐŝŽŶͬĚĞĨĞĐƚ ĚĞƚĞĐƟŽŶ ĞƋƵŝƉŵĞŶƚ ŝƐ ĂůƐŽ ďĞĐŽŵŝŶŐ ŵƵĐŚ ŵŽƌĞ reliable as the cameras improve and computer pro- ĐĞƐƐŝŶŐƉŽǁĞƌŝŶĐƌĞĂƐĞƐ͘dŚĞƌĞǁŝůůďĞĂƟŵĞǁŚĞƌĞ the press detects a defect and self corrects on its ŽǁŶĚƵƌŝŶŐƉƌŽĚƵĐƟŽŶ͘ tΘ, ŝƐ ĨŽĐƵƐĞĚ ŽŶ WĂĐŬĂŐŝŶŐ ϰ͘ϬͶ ŽƵƌ ǀŝĞǁ ŽĨ Industry 4.0. The goal of Packaging 4.0 is to build in- ƚĞŐƌĂƚĞĚ͕ŝŶƚĞůůŝŐĞŶƚĂŶĚŝŶƚƵŝƟǀĞŵĂĐŚŝŶĞƐĂŶĚƐLJƐ - ƚĞŵƐ ƚŚĂƚ ŵĂŬĞ ƉƌŽĚƵĐƟŽŶ ƐǁŝŌĞƌ͕ ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ŵŽƌĞ ĞĐŽŶŽŵŝĐĂů ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ƉƌŽĚƵĐƟŽŶ chain. Smart packaging lines can improve traceabil- ŝƚLJ͕ƵƉƟŵĞ͕ĂŶĚƋƵĂůŝƚLJ͕ǁŚŝůĞƌĞĚƵĐŝŶŐƌƵŶŶŝŶŐĐŽƐƚƐ and total cost of ownership. /ŶǁŚĂƚǁĂLJƐĚŽĞƐtΘ,ƉůĂŶƚŽŚĞůƉŝƚƐĐƵƐƚŽŵĞƌƐ ŐƌŽǁŝŶƚŚĞŶĞdžƚĨĞǁLJĞĂƌƐ͍ &ŝƌƐƚ ĂŶĚ ĨŽƌĞŵŽƐƚ͕tΘ, ŚĂƐ ĂŶ ZΘ ƚĞĂŵ ĚĞĚŝ - ĐĂƚĞĚƚŽĐƌĞĂƟŶŐŶĞǁƚĞĐŚŶŽůŽŐŝĞƐƚŚĂƚďĞŶĞĮƚŽƵƌ customers and their customers. /ŶƚŚĞĂƌĞĂŽĨŇĞdžŽŐƌĂƉŚŝĐƉƌŝŶƟŶŐ͕tΘ,ŚĂƐŵĂĚĞ technological breakthroughs that have changed the ŝŶĚƵƐƚƌLJƌĂŶŐŝŶŐĨƌŽŵƚŚĞĮƌƐƚŐĞĂƌůĞƐƐƉƌĞƐƐƚŽƚŚĞ ĮƌƐƚƐŝĚĞͲůŽĂĚŝŶŐƐůĞĞǀĞƉƌĞƐƐƚŽƚŚĞĮƌƐƚĂƵƚŽŵĂƟĐ ŝŵƉƌĞƐƐŝŽŶĂŶĚƌĞŐŝƐƚƌĂƟŽŶƐLJƐƚĞŵƐƚŽƚŚĞĮƌƐƚĂƵƚŽ - ŵĂƟĐŝŶŬŝŶŐĂŶĚǁĂƐŚͲƵƉƐLJƐƚĞŵƚŽƚŚĞĮƌƐƚĨƵůůLJͲŝŶ - ƚĞŐƌĂƚĞĚs/^/KEĂŶĚ & d d d/KEƐLJƐƚĞŵ͘ ĚĚŝƟŽŶĂůůLJ͕ǁĞŚĞůƉŽƵƌĐƵƐƚŽŵĞƌƐďLJĂůǁĂLJƐďĞ - ŝŶŐ ƌĞĂĐŚĂďůĞ Ϯϰͬϳͬϯϲϱ͘ ŶLJ ĐƵƐƚŽŵĞƌ ŚĂǀŝŶŐ ŵĂ - ĐŚŝŶĞŝƐƐƵĞƐĐĂŶĂĐƚƵĂůůLJƌĞĂĐŚĂŶĚƐƉĞĂŬƚŽĂtΘ, engineer who specializes in their area of machinery, ŝŶ ƚŚŝƐ ĐĂƐĞŇĞdžŽŐƌĂƉŚŝĐ ƉƌĞƐƐĞƐ͕ ĂŶĚ ƚƌŽƵďůĞ ƐŚŽŽƚ while the press is up and running. A recent internal analysis showed that 80% of all machine problems are resolved remotely.
tŚĂƚ ƐƉĞĐŝĮĐ ƉĂĐŬĂŐŝŶŐ ƚƌĞŶĚƐ ĚŽ LJŽƵ ĨĞĞů ǁŝůů ŵŽƐƚ ĂīĞĐƚ ŇĞdžŽŐƌĂƉŚŝĐ ƉƌŝŶƚĞƌƐ ŝŶ ƚŚĞ ĐŽŵŝŶŐ years? dŚĞƚƌĞŶĚƐŝŶƉĂĐŬĂŐŝŶŐƚŚĂƚǁŝůůĂīĞĐƚŇĞdžŽŐƌĂƉŚŝĐ printers the most in the coming years have already started to make an impact. For example, private labels are growing and pack- aging designs require bold colors and graphics in or- der to stand out on crowded store shelves. Sustain- ability is crucial as consumers are acutely aware of the impact their purchases have on the environment. Currently there is also a focus on working with ĚŽǁŶͲŐĂƵŐĞĚ ĮůŵƐ ƚŽ ůŽǁĞƌ ŵĂƚĞƌŝĂů ĐŽƐƚƐ ĂŶĚ ďĞ ŵŽƌĞƐƵƐƚĂŝŶĂďůĞ͘dŚŝŶŶĞƌĮůŵƐĂƌĞŵŽƌĞĚŝĸĐƵůƚƚŽ handle on press and require precise web tension and control. Our machines are equipped to do just that Ͷ ǁĞ ĐĂŶ ƌƵŶ ǀĞƌLJ ƚŚŝŶ ŐĂƵŐĞŵĂƚĞƌŝĂůƐ ĞĸĐŝĞŶƚůLJ and with great stability at high speeds. Converters are being asked for shorter runs and ƋƵŝĐŬĞƌ ƚƵƌŶ ĂƌŽƵŶĚ ƟŵĞƐ͘ /ƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŚĂƚ ƚŚĞ ƉƌĞƐƐ ďĞ ĐĂƉĂďůĞ ŽĨ ƌĂƉŝĚ ĐŚĂŶŐĞŽǀĞƌƐ ĂŶĚ ŐĞƫŶŐ ďĂĐŬŝŶƚŽƉƌŽĚƵĐƟŽŶƋƵŝĐŬůLJ͘ ƚtΘ,ǁĞĂƌĞĂůǁĂLJƐĚĞǀĞůŽƉŝŶŐŶĞǁĞƋƵŝƉŵĞŶƚ to help converters meet these challenges and pro- viding them with the ability to produce high quali- ty at lower costs, while remaining as sustainable as possible. What technological advancements do you foresee ŚĂǀŝŶŐƚŚĞďŝŐŐĞƐƚŝŵƉĂĐƚŽŶĐŽŶǀĞƌƚĞƌƐĂŶĚŚŽǁĐĂŶ they use the technology to their advantage? We expect to see a lot more machinery with in- tegrated systems on the market. Automated equip- ŵĞŶƚ ĨŽƌ ƌĞŐŝƐƚƌĂƟŽŶ͕ ŝŵƉƌĞƐƐŝŽŶ ƐĞƫŶŐ ĂŶĚ ĐŽůŽƌ ŵĂƚĐŚŝŶŐ ĐĂŶ ĚƌĂƐƟĐĂůůLJ ƌĞĚƵĐĞ ǁĂƐƚĞĚ ƐƵďƐƚƌĂƚĞ͕
16 Executive Outlook Special Report
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