Executive Outlook
From The Editor
Starbucks ^ƚĂƌďƵĐŬƐ ƌĞĐĞŶƚůLJ ŚĞůĚ Ă ƐŚĂƌĞŚŽůĚĞƌƐ ŵĞĞƟŶŐ in which the company introduced its new, greener cups, which it will trial in several markets worldwide over the next year. Starbucks plans to choose the cup technologies from NextGen Cup Challenge winners and work with ĞdžƉĞƌƟƐĞ ĂŶĚ ƐƵƉƉŽƌƚ ĨƌŽŵ ƚŚĞ EĞdžƚ'ĞŶ ŽŶƐŽƌ - ƟƵŵ͕ǁŚŝĐŚƐƵƉƉŽƌƚƐ^ƚĂƌďƵĐŬƐ͛ĞīŽƌƚƐƚŽŵŝŶŝŵŝnjĞ its environmental footprint. Unilever ůƐŽĂƚƚŚĞtĂůŵĂƌƚ'ůŽďĂů^ƵƐƚĂŝŶĂďŝůŝƚLJDŝůĞƐƚŽŶĞ DĞĞƟŶŐ͕ hŶŝůĞǀĞƌ EŽƌƚŚ ŵĞƌŝĐĂ ĂŶŶŽƵŶĐĞĚ ƚŚĂƚ ĮŌLJƉĞƌĐĞŶƚŽĨƚŚĞƉůĂƐƟĐƵƐĞĚŝŶŝƚƐƉĂĐŬĂŐŝŶŐǁŝůů come from post-consumer recycled content by the ĞŶĚŽĨƚŚĞLJĞĂƌ͘ĚĚŝƟŽŶĂůůLJ͕hŶŝůĞǀĞƌŚĂƐďĞĞŶǁŽƌŬ - ŝŶŐ ǁŝƚŚ ǀŽůƵŶƚĂƌLJ ůĂďĞů ĐŽŵƉĂŶLJ ,ŽǁϮZĞĐLJĐůĞ ƚŽ ĂĚĚƌĞƐƐ ƌĞĐLJĐůŝŶŐ ĐŽŶĨƵƐŝŽŶ͘ LJ ϮϬϮϭ͕ ,ŽǁϮZĞĐLJĐůĞ ŝŶƐƚƌƵĐƟŽŶůĂďĞůƐǁŝůůďĞŽŶĂůůhŶŝůĞǀĞƌEŽƌƚŚŵĞƌ - ŝĐĂ ƉĂĐŬĂŐŝŶŐ͕ ƉƌŽǀŝĚŝŶŐ ĐůĞĂƌ ƌĞĐLJĐůŝŶŐ ŝŶƐƚƌƵĐƟŽŶƐ ŽŶƚŚĞƉĂĐŬĂŐŝŶŐŽĨŝƚƐĞŶƟƌĞŵĂƐƐͲŵĂƌŬĞƚƉŽƌƞŽůŝŽ͘ PepsiCo WĞƉƐŝŽůĂƵŶĐŚĞĚ͞ZĞĐLJĐůŝŶŐǁŝƚŚWƵƌƉŽƐĞ͕͟ĂĐŝƌĐƵůĂƌ ĞĐŽŶŽŵLJ ŵŽĚĞů ƚŚĂƚ ƉƌŽŵŽƚĞƐ ƌĞĐLJĐůŝŶŐ ĂĐƌŽƐƐ >ĂƟŶ ŵĞƌŝĐĂĂŶĚƚŚĞĂƌŝďďĞĂŶ͘dŚŝƐŝŶŝƟĂƟǀĞǁŝůůƐƵƉƉŽƌƚ WĞƉƐŝŽ͛ƐĐŽŵŵŝƚŵĞŶƚƚŽďƵŝůĚĂǁŽƌůĚǁŚĞƌĞƉůĂƐƟĐƐ need never become waste through a vision rooted in ƚŚƌĞĞƉŝůůĂƌƐ͗ƌĞĚƵĐŝŶŐ͕ƌĞĐLJĐůŝŶŐĂŶĚƌĞŝŶǀĞŶƟŶŐ͘ hWůĂƐƟĐĂŶ dŚĞ ƵƌŽƉĞĂŶWĂƌůŝĂŵĞŶƚǀŽƚĞĚϱϲϬͲϯϱƚŽĂƉƉƌŽǀĞ Ă ŶĞǁ ůĂǁ ďĂŶŶŝŶŐ Ă ǀĂƌŝĞƚLJ ŽĨ ƐŝŶŐůĞͲƵƐĞ ƉůĂƐƟĐ ŝƚĞŵƐĂĐƌŽƐƐƚŚĞ ƵƌŽƉĞĂŶhŶŝŽŶ; hͿďLJϮϬϮϭ͘dŚĞ ͞^ŝŶŐůĞͲhƐĞWůĂƐƟĐƐŝƌĞĐƟǀĞ͟ƉƵƚƐŝŶƉůĂĐĞŵŽƌĞƌĞ - ƐƉŽŶƐŝďŝůŝƚLJ ĨŽƌ ƉůĂƐƟĐ ƉƌŽĚƵĐĞƌƐ ĂŶĚ ŶĞǁ ƌĞĐLJĐůŝŶŐ ƚĂƌŐĞƚƐĨŽƌ hŵĞŵďĞƌ^ƚĂƚĞƐ͘ >/ >/ƌĞĐĞŶƚůLJĂŶŶŽƵŶĐĞĚƚŚĂƚďLJϮϬϮϱ͕ϭϬϬƉĞƌĐĞŶƚ ŽĨŝƚƐƉĂĐŬĂŐŝŶŐ͕ŝŶĐůƵĚŝŶŐƉůĂƐƟĐƉĂĐŬĂŐŝŶŐ͕ǁŝůůďĞ ƌĞƵƐĂďůĞ͕ ƌĞĐLJĐůĂďůĞ Žƌ ĐŽŵƉŽƐƚĂďůĞ͘ >/ ǁŝůů ĂůƐŽ ƌĞĚƵĐĞƉĂĐŬĂŐŝŶŐŵĂƚĞƌŝĂůĂĐƌŽƐƐŝƚƐĞŶƟƌĞƌĂŶŐĞďLJ at least 15 percent.
Greg Kishbaugh Editor
The global movement toward improved environ- mental stewardship in business and among consum- ers has picked up steam in the past few years and it ůŽŽŬƐƚŽďĞƚŚĞĚĞĮŶŝŶŐŝƐƐƵĞĨŽƌƚŚĞĨŽƌĞƐĞĞĂďůĞĨƵ - ƚƵƌĞ͘ ZĞƚĂŝůĞƌƐ ĂŶĚ W'Ɛ ĐŽŶƟŶƵĞ ƚŽ ŝŶƚƌŽĚƵĐĞ ŶĞǁ goals and guidelines, all designed to decrease the en- vironmental footprints of their companies. Converters will, naturally, be responsible for carrying out many of ƚŚĞƐĞ ŝŶŝƟĂƟǀĞƐ͕ ƐŽ ŝƚ ǁŽƵůĚ ďĞŚŽŽǀĞ ƚŚĞƐĞ ĐŽŵƉĂ - ŶŝĞƐ͕ŝŶĐůƵĚŝŶŐŇĞdžŽƉƌŝŶƚĞƌƐ͕ƚŽƌĞŵĂŝŶƉƌŽĂĐƟǀĞǁŝƚŚ the developments in sustainability and beyond. Some of the latest developments, include: Walmart tĂůŵĂƌƚƌĞĐĞŶƚůLJŝƐƐƵĞĚĂŶĞǁƐĞƚŽĨƉůĂƐƟĐǁĂƐƚĞ ƌĞĚƵĐƟŽŶ ĐŽŵŵŝƚŵĞŶƚƐ ƌĞĐĞŶƚůLJ ĚƵƌŝŶŐ ŝƚƐ ĂŶŶƵĂů supplier forum. The commitments are expected to impact more than 30,000 SKUs. The move is designed to help get to the heart of the problem by focusing on the retailer’s private brand packaging, building upon ĞdžŝƐƟŶŐ ĞīŽƌƚƐ ƚŽ ƌĞĚƵĐĞ ƉůĂƐƟĐ ǁĂƐƚĞ ŝŶ tĂůŵĂƌƚ h͘^͘ĂŶĚ^Ăŵ͛ƐůƵďŽƉĞƌĂƟŽŶƐ͕ĂŶĚĞŶĐŽƵƌĂŐŝŶŐŶĂ - ƟŽŶĂůďƌĂŶĚƐƵƉƉůŝĞƌƐƚŽƐĞƚƐŝŵŝůĂƌƉĂĐŬĂŐŝŶŐŐŽĂůƐ͘ Wendy’s Fast food restaurant chain Wendy’s has collaborated ǁŝƚŚ EĞdžƚ'ĞŶ ŽŶƐŽƌƟƵŵ͕ ŵƵůƟͲLJĞĂƌ ƉĂƌƚŶĞƌƐŚŝƉ ŽĨ foodservice industry leaders assembled by Closed Loop WĂƌƚŶĞƌƐ͛ĞŶƚĞƌĨŽƌƚŚĞŝƌĐƵůĂƌ ĐŽŶŽŵLJ͕ĂƐƉĂƌƚŽĨŝƚƐ sustainable packaging strategy. Wendy’s joined Next- 'ĞŶ ŽŶƐŽƌƟƵŵ ĂƐ Ă ƐƵƉƉŽƌƟŶŐ ƉĂƌƚŶĞƌ ƚŽ ĂĚǀĂŶĐĞ ƐƵƐƚĂŝŶĂďůĞ ƉĂĐŬĂŐŝŶŐ ƐŽůƵƟŽŶƐ ŝŶ ƚŚĞ ĨŽŽĚƐĞƌǀŝĐĞ ŝŶ - ĚƵƐƚƌLJ͕ŝŶĂĚĚŝƟŽŶƚŽŽƉƟŵŝnjŝŶŐŝƚƐŽǁŶŽƉĞƌĂƟŽŶƐ͘ Squarely Sustainable is Wendy’s four-pronged sus- tainable strategy designed to use less and reduce un- ŶĞĐĞƐƐĂƌLJŵĂƚĞƌŝĂůƐ͕ ĂƐǁĞůů ĂƐ ƵƐĞ ďĞƩĞƌ ĂŶĚ ƐĞĞŬ ĐĞƌƟĮĞĚƐƵƐƚĂŝŶĂďůĞŵĂƚĞƌŝĂůƐ͘
Executive Outlook Special Report 19
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