Retail Edition

The Best Around theWorld BRIGHTLIGHTS BIGCITIES EYE OF THE BEHOLDER The art Of Visual Merchandising Explained OVER? REDALL The black &white truth in LED Lightboxes

about color correction

Retouching made easy Happily Ever After FROMBEFORETO

DUGGAL • Volume 1

for over 50 years inspiring image makers


WHAT WE DO D E PA R T M E N T S & F E AT U R E S W I N T E R 2 0 1 6

For many categories of production, including digital photographic printing and high resolution wide format, Duggal has the largest install base of machines in the United States. Duggal ships and installs work globally and is generally acknowledged as the most recognized and leading high quality brand in our industry.


Duggal Visual Solutions, Inc. is a leading provider of high quality printing, digital imaging, wide format graphics, and display services. Our clientele is spread among leading fashion retailers & Fortune 500 corporations, to museums and designers.


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Duggal Greenhouse wins National Grid Award for Energy Efficiency

Duggal opens Building 25 in the Brooklyn Navy Yard, becoming the only printing company to have a LEED Gold certified production house.

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Duggal becomes Sustainable Green Printing Partnership certified IT'S SO EASY BEING GREEN

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5 | VISUAL DISPLAYS & FIXTURES Custom Displays & Fixtures Window Displays Laser & Router Cutting Portable Displays 6 | Starbucks Light Fixtures Wall Coverings Large Format Prints White Ink Direct to Substrate - Wood & Glass 8 | LIGHTBOXES Grand Format Fabricated Lightboxes Ultra Thin Lightboxes 12 | Events & Exhibitions Exhibitions Showrooms/Tradeshows Custom Event Design & Fabrication Event Management 14 | Peter D. Gerakaris Inside the artist's ecclectic latest exhibit 16 | Albert Watson Long time Duggal client is awarded a royal honor 20 | DIGITAL SIGNAGE & MULTIMEDIA Video Transfer & Conversions Digital Signage & Network Management Multimedia Displays & Content 22 | DESIGN SERVICES Mechanical Design Visual Design Fixture & Product Design 26 | RETOUCHING & DIGITAL STUDIO Contract Proofing Studio Photography Scanning Digital Film Output

28 | MATERIAL RESEARCH & DEVELOPMENT 32 | 3D PRINTING & PACKAGING COMPS Packaging Solutions 3D Printing & Models 34 | MOUNTING, LAMINATION & FRAMING Mounting Lamination Framing 36 | Lumi-Solair Eco-friendly lighting solutions 38 | Flatbed printing Digital Onset 40 | DIGITAL OFFSET Digital Offset/ Indigo 42 | PHOTOGRAPHIC PRINTING & SERVICES Digital Photo Printing Photographic Lab Services 46 | WIDE FORMAT & ARCHIVAL PIGMENT


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Duggal becomes the first company to install the Inca q40i high resolution 63x123 digital press

Duggal exclusively introduces HD C-prints™- the highest resolution prints in the world


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Duggal becomes a forestry stewardship council & rainforest alliance certified printer

Duggal opens its 10th location, a 25,000 sq foot UL-listed display shop in Brooklyn


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Duggal opens first west coast facility in Portland, Oregon


Duggal awarded “photo- imager of the year” by photographic processing magazine

Duggal installs the first high resolution uv 16 foot printer in the united states

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Duggal expands it’s wide format operations opens a state-of-the-art large format printing & finishing facility in Brooklyn

PRINTING Large Format Fine Art Giclee Printing Dye-Sublimation Vehicle Wraps

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48 | Visual Merchandising Services Asset Management For Fulfillment & Distribution Campaign Budgeting, Planning & Forecasting 49 | Rollouts, Fulfillment & PROJECT


Baldev Duggal is awarded entrepreneur of the year by ernst & young and nasdaq

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Duggal becomes the first company to wrap an entire

Michael Duggal becomes chief operating officer

MANAGEMENT Retail Store Rollouts Campaign Management Fulfillment Packing Installation

building with a wide-format graphic

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30,000 Sq. Feet corporate headquarters opens at 29 w. 23rd St. In the heart of New York’s photo district

bigger & better Duggal becomes the first lab to expand into digital imaging by offering high resolution drum scanning 1980s

Duggal is the first lab to be open 7 days a week 1970s


Duggal revolutionizes the industry by opening the first photographic lab in what is now new york’s famous photo district & inventing and being the first lab in the world to offer automated dip & dunk film processing




. Durable, easy-to-manage portable displays . Window displays utilizing a variety of media from photographic backdrops and CAD cut vinyl to LED lightboxes and interactive multimedia touchscreens. . In-house design, interactive, printing, mounting, fabrication and installation L OWDOWN THE &Fixtures


Duggal custom fabricated displays and fixtures offer a full range of solutions for stores, showrooms, tradeshows, hotels and exhibitions. Duggal designers create 3D renderings of your display before fabrication to ensure your satisfaction.

Our craftsmen use the latest equipment to fabricate unique one-off displays and campaigns for thousands of locations, all produced in-houseat ourdedicateddisplay facilities. Our Installation department can assist you with your global needs.

We consult and collaborate with retailers to create powerful, eye grabbing campaigns. With design, interactive, printing, mounting, fabrication and installation experts all in-house, it gives Duggal an unmatched ability to produce innovative displays quickly.



With more than 21,000 stores and 60 million customers weekly across the globe, Starbucks might as well be a religion. But it’s not just the coffee that keeps people coming back; the Starbucks experience is one of superior service, environmental awareness and ethical sourcing stitched together with cohesive, creative design. As Starbucks’ preferred graphics and material production consultant, we work alongside their world-class team to develop captivating visuals on unconventional surfaces. A gorgeous, constellation-themed mural at Starbucks in 2 Grand Central Tower captures the levitating energy of New York’s iconic train station, inviting customers in for a cup of coffee and a break from the busy world outside. We worked hand-in-hand with Starbucks store designers to produce a durable, colorful wallcovering that required perfect execution to isolate and match various light fixtures playing into the image.

Duggal produced a large format arrangement of architectural cement panels at Starbucks’ 54th Street & Broadway location, serving as liaison between the general contractor and design team to facilitate the heavy yet fragile installation. In SoHo, the Spring Street Starbucks welcomes its au courant crowd with a mirror map of the world’s coffee growing regions. Printed directly onto oversized glass with white ink, the map equates brews with the exotic cultural experiences sought by New Yorkers and tourists alike. Duggal is committed to continuing our collaborative design endeavors with Starbucks. It’s both a privilege and a pleasure to help convert their creative visions to in-store realities.

Direct Print on to custom stone wall panels

GRAND FORMAT, FABR ICATED & ULTRA THIN Duggal designs and fabricates custom lightboxes for indoor and outdoor applications. Our energy-efficient lightboxes transform spaces with dazzling brightness and color consistent LEDs. Duggal’s UL-listed facility designs and engineers custom illuminated displays, from ultra-thin LED snap frames to massive, grand format fabric lightboxes. Grand format light boxes are available up to 15’x45’ seamless, with easy graphics swaps and special effect lighting controls.




Duggal Global Events is a full service event production company with an unparalleled ability to develop, manage and execute your vision. By incorporating development, design, management, print production, fabrication and installation anywhere in the world, Duggal seamlessly integrates all elements with visionary creativity for a lasting impact. Duggal Greenhouse has played host to New York Fashion Week events for such design houses as Dior, Alexander Wang and Moncler. Exhibitions &Events

EXHIBITIONS Every major museum in New York City has something printed by Duggal. We take great pride in our global reputation as a go to resource for exhibition design and installation. Coupled with our pure appreciation for visual art and photography, our wide- ranging capabilities spark the collective imagination of artists, museums and galleries. SHOWROOMS/ TRADESHOWS Duggal canbring your showroomdreams to stunning realization. Our showroom and tradeshow design integrates everything from interactive kiosks, LED displays and dimensional graphics to digitally printed carpeting, metals, wood and fabrics.

CUSTOM EVENT DESIGN Duggal Global Events starts by understanding your vision and the atmosphere you wish to create. We then lead you through design, production and installation, executing every slightest detail to perfection. The Duggal Greenhouse is a premier venue for any event. Our 35,000-square-foot event space on the Brooklyn banks of the East River features spectacularManhattan and bridge views, a waterfront patio and bar, catering, secured entry and yacht service to and from. EVENT MANAGEMENT From pre-planning to contracting, transportation and post event management, Duggal Global Events offers supreme consultancy in ensuring that your event is presented seamlessly and flawlessly. Create an unforgettable event with Duggal Global Events and the Duggal Greenhouse.

TROPICÁL IA: COMMEMORAT ING CORNEL L TECH CAMPUS’ GROUNDBREAKING ON ROOSEVELT I SLAND Cornell University’s Cornell Tech is finally getting it’s own home on Roosevelt Island, New York. To help show off their newdigs, Cornell commissioned artist Peter Gerakaris to create an artwork to commemorate this historic groundbreaking. Tropicália is an immersive, mixed media, site-specific installation curated by Kendal Henry. Jane Swanson, Assistant Director of Government and Community Relations for Cornell Tech had this to say about Gerakaris’ installation: “Peter’s project is a magnificent example of the kind of creativity and innovation we plan to bring to our campus on a regular basis and we’re proud to feature a fellow Cornellian while doing so. This is one more step towards our commitment to bring public art to the Roosevelt Island community.”

PeterD. Gerakaris

Gerakaris’ self-described “pop-botanic” work presents somewhat of a hallucination to his viewers. His hypnotic, highly colorful, geometric imagery entices viewers in, and hypnotizes once one is there. Duggal Visual Solutions is very proud to have produced the vinyl prints Gerakaris assembled on site in what is a large format collage. Tropicália speaks to the future of the university’s presence on Roosevelt Island by fusing art, technology, place and community. This vibrant, expansive installation features hidden surprises that may be revealed only by multiple visits. Some elements are visible only from certain vantage points, while others unveiled through the use of 3D glasses.



AlbertWatson RECE IVES ORDER OF THE BR I T I SH EMP I RE MEDAL OF HONOR Duggal congratulates Albert Watson on being awarded an Order of the British Empire (OBE) by Queen Elizabeth II for his lifetime contributions and achievements in the photography community. Watson, a longtime Duggal client, accepted his medal of honor in a special ceremony at Buckingham Palace in June. The famed photographer’s illustrious career spans more than 40 years, during which he has created some of the world’s most iconic photographs, many of them now featured in galleries and museums. The Scottish photographer has shot more than 100 covers for Vogue and 40 covers for Rolling Stone, and he has created imagery for countless ad campaigns by global brands including The Gap, Levi’s and Chanel. He is the man behind the official posters for box-office hits such as Kill Bill and The Da Vinci Code, and has directed more than 100 TV commercials. A paragon of passion and pillar of the commercial photography industry, Watson has been visiting Duggal’s Bob Kapoor and Ashma Bhulla for their photographic production and mounting consultancy since the late ‘90s. The working relationship dates back another 15 years to their first encounter, when Kapoor processed Watson’s film and personally delivered it to his downtown apartment. Watson’s OBE medal joins an impressive trophy case that includes a Lucie Award, the Hasselblad’s Masters Award, three ANDY Awards, the Royal Photographic Society’s Centenary Medal and Honorary Fellowship, and even a Grammy Award. Frequent Duggal partner Photo District News named Watson one of the 20 most influential photographers of all time. Cheers to our good friend, AlbertWatson. Well-deserved!




Duggal brings 50 years of experience at the forefront of visual communications and customer engagement to digital signage, display and interactive merchandising. Duggal provides full service, concept-to-creation displays. From 3.0 renderings to digital content

showcased in custom fabricated fixtures installed and maintained globally. We produce highly customized single installations as well as create andmanage dynamic networks of over 1,000 locations. Our digital team applies their knowledge and experience of the newest technologies in the design

of unique multimedia experience packages. Duggal professionals have digital expertise in everything from electronics and sensors to programming and lighting, working alongside our fabrication team to ensure seamless design-to-display integration with custom video, animation and graphics.



Visual Design Our in-house designers specialize in all areas of visual creative services. From 2D representations and layouts to 3D interactive renderings, our consultancy helps you understand and adjust what your graphics and fixtures will collectively look like well before they are put into production. Fixture and Product Design By combining mechanical and visual design with our vast knowledge of substrates, production possibilities and install logistics, Duggal helps you stretch creative boundaries with fixtures and visuals of all shapes and sizes. We are proud to be a trusted design partner for museum exh i b i t i on s , ga l l er y openings, events and retail campaigns worldwide. Duggal provides graphic design, fixture design, store layout and exhibition staging services. Our full-scale approach includes AutoCAD and VectorWorks 3D renderings, as well as mechanical drawings that our production team can print, fabricate and install anywhere in the world. Offering a complete set of in-house solutions from design through fabrication and installation, Duggal streamlines workflow while maintaining the highest level of quality. Mechanical Design Funneling creative expertise into mathematics, Duggal designers create highly detailed mechanical drawings. Mechanical design serves as the blueprint for successful engineering of enhanced machinery and hardware. DESIGNSERVICES FIXTURE & PRODUCT DESIGN MECHANICAL, VISUAL We’ll help you understand what your graphics and fixtures will look like before production.






28 As the first commercial lab in the country to install the then-revolutionary Shima Seiki retouching station in the 1980s, Duggal is a pioneer of digital retouching and image enhancement. That tradition continues at the 24-hour Duggal Creative Studio, a sun-drenched loft. The Creative Studio is home to state-of-the-art technology and our industry leading retouching staff of over 30 artists. Here we

provide high-end retouching, CGI services and G7 certified contract proofs. Our digital studio offers premium studio photography services including HD Capture for retail and fine art. The studio also provides digital film output and traditional high resolution scanning, all in the heart of Manhattan’s vibrant Flatiron District.



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Augmenting our display department is a comprehensive fleet of precision cutting devices used for dimensional lettering, box making, fine art cutouts topographical displays and unique pieces. Our laser cutters and router cutting machines are capable of X, Y and Z cutting on a wide variety of materials including acrylics, Sintra, Gatorboard, rubber, fabrics, mirrors, wood, leather and metals. Our laser and routers are equipped with sensors and cameras to seamlessly work with our printers to follow the detail and contours of your printed images.

Duggal Packaging Solutions partners with corporate marketers, design studios and advertising agencies to create innovative, eye-catching and cost-effective packaging comps and digital short run packaging for all facets of the consumer packaged goods industry. Duggal Packaging Solutions produces unique, high-resolution packaging comps with a variety of stocks, custom varnishes, reflective foils, embossing effects and TV color correct technology. Our packaging team offers more than 50 years of combined industry experience encompassing color management, production and consultancy. Our 3D printer can produce models, part facsimiles and prototypes. Working directly with Duggal experts in printing, mounting and design, Duggal Packaging Solutions is an unparalleled packaging consultant. 3DPRINTING Packaging Comps &

FRAME TYPES Canvas Float Frame The canvas float frame is a great way to accent a print or original canvas with a contemporary edge, complementing the uniqueness of a stretched canvas art piece. Gallery Float Frame The gallery float frame is an elegant way to create a museum-quality presentation while providing safety behind a plexi glass overlay. Custom Classic Frame The classic frame is a formal way to present an original artwork or photographic print. The window mat allows for an artist’s signature or edition number to be showcased below the art.

Duggal’s skilled craftsmen and technical experts handle all aspects of display and print protection with a wide range of laminate options and custom mounting techniques. Our custom display solutions include hundreds of unique custom artisan frame styles, and mounting to dozens of different substrates, from foam core and gatorboard to anodized aluminum and brushed dibond. Complementing our mounting department is our artisan framing department, conveniently located at our 29 W 23rd St headquarters. Hundreds of unique, beautifully-crafted frame options are on display including standard finishes, reclaimed wood and custom welded steel. & FRAMING M OUNTING, LAMI NAT ION


Lighting The Path To A GREEN ENERGY COMPANY LUMI . SOLAIR ®’S LIGHTS STAY ON, EVEN WHEN THE GRID GOES DOWN. Lumi.Solair® provides state of the art renweable energy off-grid power solutions for street lighting, telecommunications towers, and more. Our unique energy management systems enable our products to function in the most emanding environments, having successfully worked in all weather conditions, including Hurricanes Irene & Sandy, and the winters of Buffalo, NY. The Lumi is Lumi.Solair®’s LED cobra head fixture with battery backup, and is ideal in areas with pre-existing grid connected street lights. The Lumi can be used to retro fit conventional sodium fixtures and cut energy costs be two-thirds. However, with the Lumi, if the power goes out, our lights will stay on using our proprietary battery backup and energy management system built into the LED light. The Lumi is ideal for a utility company looking for ways to shed their peak load or a city trying to find an innovative solution to prevent street light outages as a result of grid failures or natural disasters. With the lithium based battery backup, the Lumi can provide backup power for up to 2 days without grid power. Lumi.Solair® - When the grid goes down, our lights stay on.

Sustainable Future ™

In 2013, Duggal and Fujifilm announced the first commercial installation globally of the new Inca Onset Q40i UV high-speed digital press. With a droplet size of just 9 picoliters, three times less than the industry standard, the Inca gives Duggal the ability to provide unprecedented image detail and tonal range for industrial volume runs. Our Rho 900 flatbed press and Océ Arizona 350 GT UV flatbed printers are capable of printing directly to an assortment of substrates up to 2 inches thick, from display boards to aluminum and wood. Our presses also feature white ink for special effect printing on colored and metallic substrates. Flatbed Printing



43 The Indigo prints with astounding speed and detail, allowing us to produce collateral from top-quality brochures, invitations, sell sheets, photo books and even 3D lenticulars to retail signage, outdoor graphics and fine art reproductions, we run projects of all sizes with outstanding turnaround and top quality. Variable data printing allows us to customize each piece for different audiences in a continuous print run. Our Indigo 5600 digital offset press prints seven colors (CMYK, Orange, Violet and White) at up to 12.5” x 17.7”. Substrates include fine art papers, acetates, pressure sensitive vinyl, glossy, silk and uncoated papers.


. Largest amount of Digital Photographic Printers in the United States . Matte, Glossy, Deep Matte, Metallic, Flex, Duratrans, Duraclear, True RC Black &White, and Fiber . 24-Hour Digital C Department

For more than 50 years, Duggal Visual Solutions has served as an industry leader in photographic printing and conventional lab services. Widely considered as the premier photo lab in the world, Duggal is a favorite among photographers, artists, museums and top retail brands. Unlike other forms of graphic printing, photographic printing is true continuous tone. From our revolutionary new HD C-Prints™ with an astounding 6,100 DPI to our four 72-inch-wide Lightjet printers capable of producing photographic prints up to 72x120, Duggal has the solution you need. We also offer a wide selection of true archival photographic papers and display films in color and black and white.




. 14 large format printers able to create stunning graphics in any quantity, size and specifications needed for indoor and outdoor applications. . Inkjet department produces stunning fine art giclee prints, and vinyl graphics for museums and retail stores. . Superior eco-friendly pigment inks and fine art papers to print museum- quality work that lasts up to 200 years in proper display conditions. . Our top-of-the-line dye-sublimation printers use eco-friendly, water-based inks and offer a broad range of textiles including Flag, Crease-Free Polyester, Backlit and Blockout Material. GO BIG OR GO HOME


In 1993, Duggal became the first company to fullywrap a building in awide format photographic mural. Since that groundbreaking success, we have led the graphics industry in producing banners, building wraps, custom digital wallpaper, vinyl floor graphics, billboards, carpeting and fleet graphics around the world. We offer a comprehensive assortment of materials, from highly durable vinyl and fine art canvas to lightweight textiles, and a range of eco-friendly materials . Our printers are all VOC-free and feature the latest green technology and ultra high- resolution print heads. Our large fleet of top-of- the-line UV, Latex, Dye-Sublimation and Archival Pigment printers allows us to create high quality graphics at any size, quantity and speed required. is complemented by our finishing department that can seam, trim and weld thousands of graphics quickly and accurately. Our installation team can then handle everything from nationwide rollouts to major events. 48 Our wide format printing

Organization. Accessibility. Simplicity. Managing your visual merchandising needs using these key principles has never been easier with Duggal VMS. Our secure online system allows you to analyze, update and manage all visual data at a glance within a user friendly and intuitive format. D U G G A L V M S : V i s u a l M a n a g e m e n t S y s t e m MANAGEMENT SYSTEM ORGANIZATION. ACCESSIBILITY. SIMPLICITY. DUGGAL VMS.

Real Time Visibility Access the most up-to-date information in real time with optimally structured data feeds and asset distribution processes: • Consolidated visual overviews • Online ordering • Centralized product and store information • Order status updates and tracking • Integrated campaign planning, budgeting and forecasting

R ollouts, Fulfillment Campaign M anagement

Replenishment Precision Streamline the distribution of new visuals with built-in deadline- driven alerts and error-prevention tools: • Automated notifications alert the field to expiring imagery • Accountability settings for comprehensive review and approval • Feedback loops prevent incorrect or unnecessary visual production Compatible and Customizable Seamlessly implement Duggal VMS without any physical installation and minimal training. The solution is customizable to meet your specific business needs and tailor functionality to your own workflow requirements.

Duggal’s installation team coordinates logistics, shipping and installations around the world. We complete everything from exclusive single-site exhibition installations to thousand-store installation rollout programs worldwide.

Duggal serves the indoor and outdoor graphics needs for many of the world’s finest retailers. From 1,500-door rollouts involving printing and collating custom graphics packages to custom flagship store displays, we are constantly called on to elevate the retail experience.

• 40,000 square feet of warehouse space to stage, pack, store and ship your order. • Develop, install and manage print campaigns, digital signage and everything in between. • In-house fullfilment team experienced in installing fine art in galleries and museums, same-day tradeshow setups and overnight retail transformations. 51

Delve deeper into Duggal VMS to see how this multifunctional solution facilitates a collaborative working environment supporting the visual rotation and a “ consistency of message ” planning process.


Get inTouch

Duggal Visual Solutions 43 W 24 St New York, NY 10010

Brooklyn Navy Yard, Building 25 63 Flushing Avenue Brooklyn, NY 11205


We combine the craftsmanship of yesterday with the technology of tomorrow

-Baldev Duggal

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