Starbucks US ING UNEXPECTED DES IGN TO DR IVE BRAND LOYALTY
With more than 21,000 stores and 60 million customers weekly across the globe, Starbucks might as well be a religion. But it’s not just the coffee that keeps people coming back; the Starbucks experience is one of superior service, environmental awareness and ethical sourcing stitched together with cohesive, creative design. As Starbucks’ preferred graphics and material production consultant, we work alongside their world-class team to develop captivating visuals on unconventional surfaces. A gorgeous, constellation-themed mural at Starbucks in 2 Grand Central Tower captures the levitating energy of New York’s iconic train station, inviting customers in for a cup of coffee and a break from the busy world outside. We worked hand-in-hand with Starbucks store designers to produce a durable, colorful wallcovering that required perfect execution to isolate and match various light fixtures playing into the image.
Duggal produced a large format arrangement of architectural cement panels at Starbucks’ 54th Street & Broadway location, serving as liaison between the general contractor and design team to facilitate the heavy yet fragile installation. In SoHo, the Spring Street Starbucks welcomes its au courant crowd with a mirror map of the world’s coffee growing regions. Printed directly onto oversized glass with white ink, the map equates brews with the exotic cultural experiences sought by New Yorkers and tourists alike. Duggal is committed to continuing our collaborative design endeavors with Starbucks. It’s both a privilege and a pleasure to help convert their creative visions to in-store realities.
Direct Print on to custom stone wall panels
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