12/5/25
Beyond the Basics
Advanced investigative techniques and emerging technologies are transforming background screening capabilities and creating new compliance challenges.
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Deceptive Marketing Practices
"XXXXX has invested heavily in the development of our Affiliate Partnerships. We believe in building a team. And we value the power of relationships. We interface with some of the most popular Applicant Tracking Systems in the business today. These software service providers can integrate with our system and can be customized to integrate directly with your systems as well."
The use of phrases like "can integrate" or "can be customized" is a common deceptive marketing tactic. This language deliberately blurs the line between what is merely possible and what genuinely exists. It allows companies to make impressive claims about integrations without actually having built the functionality, misleading potential clients into believing robust connections are already in place when, in reality, they are not.
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