Marketing opportunities Holland Pharma 2020

Marketing opportunities 2020

OVERVIEW MARKETING OPPORTUNITIES B2B & B2C

Natuurlijk Holland Pharma PHARM ACTUEEL

Trade magazine with high reading intensity*

Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing

Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld

Investeren in biologisch loont

De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij

ONLINE ADVERTISING page 4

Human + Kind Ethische VEGAN verzorging

Jaargang 16 nr. 07 - juli/augustus 2019

PHARMACTUEEL page 3

BUSINESS TO BUSINESS

PRINTED MAILING page 4

DIGITAL NEWSLETTER page 4

DIGITAL NEWSLETTER page 7

NARROWCASTING page 7

PROMOTIONAL PAPER page 5

BUSINESS TO CONSUMER

GEZONDHEID+ MAGAZINE page 7

ONLINE ADVERTISING AND FACEBOOK page 6

GIVEAWAY WITH ORDER page 6

2

[ Business to business ]

[1] PharmActueel You reach all Holland Pharma’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.

Publication

11 times a year 48 – 56 pages

Size

Circulation

12,000

Trade magazine with high reading intensity*

Rates

Advertisement Format

Width x height in mm

1x

3x

6x

11x

1/1 1/2 1/4

210 x 297

€ 1,575 € 1,550 € 1,500 € 1,425 € 1,100 € 1,075 € 1,050 € 950

174 x 134 or 84 x 273

84 x 134

€ 625

€ 595

€ 575 € 525

Cover block with product item Product picture and payoff + 75 words

€ 600

Natuurlijk Holland Pharma PHARM ACTUEEL

Advertorial item or product news Maximum 100 words + product picture

€ 500

Event in calendar Event mention

€ 75 per mention

Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing

Theme page or promotions page Product picture, article number, price

€ 75 per product

Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld

Independent package leaflet (max A4) your product information attached

Investeren in biologisch loont

€ 2,495 + the actual postage costs incurred, quotation on request

De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij

Promotions Your promotion mentioned on hollandpharma.nl and/or varuvo.nl

free

Human + Kind Ethische VEGAN verzorging

Delivery specifications

Jaargang 16 nr. 07 - juli/augustus 2019

Sheet mirror

Delivery independent package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel Mercuriusstraat 35 7006 RK Doetinchem The Netherlands

210 x 297 mm (3 mm bleed margin)

Type setting mirror 174 x 273 mm

Advertisement

Submitted in a high-resolution PDF file

Pictures / images

300 dpi - JPG/PDF file

Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.

Send previously a copy of the independent package leaflet to the purchasing department.

*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018

[ Marketing opportunities 2020 ]

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[ Business to business ]

[2] Order mailing Your mailing will be sent with every orders for a week.

The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.

Circulation

3,500

Format

Max. A5 (folded)

Rates Format

Delivery The finalised mailing needs to be submitted 2 weeks be- fore sending, with mention of the order mailing (name), week number, supplier.

Circulation

1x

6x

12x

A5 leaflet 3,500 copies

€ 925

€ 900 € 875

[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma.nl and varuvo.nl with a link to the product or assortment page. Viewers Holland Pharma has an average of 28,000 viewers a week and Varuvo an average of 13,000 a week.

Delivery Materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. File: 72 dpi - JPG/PNG/GIF

Rates per week per website*

Holland Pharma € 900

Varuvo € 900

Promotion banner XL 820 x 260 px Promotion banner 404 x 260 px News item header 404 x 100 px + maximum 40 words

€ 575 € 375

€ 575 € 375

* From Monday to Sunday

PROMOTION BANNER

PROMOTION BANNER XL 820 x 260 PX

The banners also appear on the Search page.

NEWS

NEWS

NEWS

[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product in- formation via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Image submitted in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Ma- terials need to be submitted at the latest 2 weeks before sending via marketing@hollandpharma.nl.

Rates

Delivery

Holland Pharma

Varuvo

Short

max. 50 words with image max. 150 words with image

€ 175

€ 175

Long

€ 350

€ 350

Promotion Product picture & promotion form

€ 75

€ 75

Publication

Once a week

Targets

Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: approx. 800 Holland Pharma pharmacies: approx 1,000 Varuvo: approx. 12,000

Circulation

[ Marketing opportunities 2020 ]

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[ Business to consumer ]

Bewustwinkelen.nl On Bewustwinkelen.nl, consumers find everything regarding health under one roof. The website offers to choose among more than 67,000 products in terms of food, supplements, body care, cosmetics, (natural) medicines and more! You can also find organic and gluten free products.

How does it work? The consumer orders online. The order will then be picked-up and paid in one of our 500 pick-up points. All orders received before 9pm will be ready for pick-up the next day. Sending is always free!

Bewustwinkelen.nl promotional paper Introduce your product to consumers through the be- wustwinkelen.nl promotional paper. A paper filled with special offers to stimulate traffic and sales at Bewust- winkelen.nl pick-up points. Publication 12 times a year Size 4-8 pages Format A3 paper Circulation 700,000 Distribution • Door to door • In pick-up points • Online on the website • Digital newsletter to pick-up points, consumers and suppliers • Link to a clickable promotion paper on Facebook

Delivery specifications Text

price and promotional price (through the pro- motion form)

Image to submit in JPG (300dpi): •

Product pictured alone from front, no display pictures Without background, no ready-made advertise- ment You can also add an atmospheric picture. We will decide if it will be placed or not.

Materials need to be submitted at the latest 8 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Belinda Plant, T. +31 315 32 40 10.

Rates Format

Front & back cover

Inside € 750

Small item ≥ 40 cm² (max. 25 words) Medium item ≥ 80 cm² (max. 35 words) Large item ≥ 175 cm² (max. 50 words) Extra-large item ≥ 250 cm² (max. 70 words) Theme page ≥ product picture with discount

€ 1,200 € 2,500 € 3,500 € 5,000

€ 1,500 € 2,500 € 3,250

€ 750

Small

Small

Small

Small € 1,200

Small € 1,200

Large € 3,500

Small

Small

Medium € 1,500

Extra-Large € 5,000

Medium € 2,500

Medium € 2,500

Medium € 2,500

Large € 2,500

Medium € 1,500

Small € 1,200

Small € 1,200

Small € 1,200

Medium € 2,500

Large € 3,500

Extra-Large € 3,250

Medium € 1,500

Medium € 2,500

Medium € 2,500

Medium € 2,500

Front cover

Inside

Back cover

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[ Business to consumer ]

[2] Online: Bewustwinkelen.nl Put your product under the spotlight with the following communication possibilities. Average of 5,000 viewers a week.

[A] Slider To submit according to the special template that you can request to marketing@hollandpharma.nl

[B] Blog 50 words + atmospheric picture, 72dpi, JPG or PNG file

[C] Advertisement banner homepage 524 x 175 pixels, JPG or PNG file, 72 dpi

[D] Advertisement banner category 524 x 175 pixels, JPG or PNG file, 72 dpi

[E] Highlighted product Based on Holland Pharma’s article number

Delivery The finalised materials need to be submitted finalised at the latest 2 weeks before publication via marketing@hollandpharma.nl. Holland Phar- ma can make the items for you, charging you additional costs for it.

Rates

[A] Slider [B] Blog

€ 250

€ 350 [C] Advertisement banner homepage € 100 [D] Advertisement banner category € 50 [E] Highlighted product € 100

[3] Bewustwinkelen.nl Facebook mention Support you marketing activities with a cross media operation with a mention on our Facebook page.

Delivery

Rates

Maximum 25 words with image

€ 50 per post

[4] Product or sample with Bewustwinkelen.nl orders Promote your product through sending a free product or sample with a Bewustwinkelen.nl order.

Rates from € 0,25 per item * *Price depending from dimensions and weight

[ Marketing opportunities 2020 ]

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[ Business to consumer ]

[5] Bewustwinkelen.nl newsletter News? Inform quickly and easily consumers about new products, blogs, facts, special offers, recipes and impor- tant product information via the digital newsletter. The newsletter is released once a week. An item cannot be repeated several times after each other, each edition has to contain newsworthy items.

Delivery A product picture in 72 dpi. To send to marketing@hollandpharma.nl

Rates and delivery specifications

Price € 100 € 250 € 50

Material max. 50 words with image max. 150 words with image product picture & promotion form

Short Long Promotion

Publication Circulation

Once a week

6.500

[6] Narrowcasting Introduce your product in an interactive way with a short video or presentation that we will show on screens in several Bewustwinkele.nl shops. Please make sure that the message is understandable without any sound. Delivery Video of maximum 1 minute. File format: MP4, WMV, AVI, MPG, MPEG, WEBM or PPS. Maximum 200 mb, resolution of 1080p. To send to marketing@hollandpharma.nl.

Rates € 100 per week

[7] Gezondheid+ magazine Inform consumers about your product in the Gezondheid+ magazine. A magazine specialized in a healthy and natural lifestyle and product news. Over 500 Bewustwinkelen.nl pick-up points receive the magazine for free in order to distribute them to their clients.

Publication

6 times a year

Promotion 2020 Free advertorial item with the purchase of an advertisement

Size

48 pages

Circulation

50,000

Rates Advertisements format

width x height in mm

1x

3x

6x

1/1 1/2 1/4

210 x 297

€ 1,400 € 1,375 € 1,350 € 960 € 930 € 895 € 480 € 465 € 450

174 x 134 of 84 x 273

84 x 134

Advertorial item / Product news Maximum 100 words and a product picture

€ 400

Delivery specifications

Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.

Sheet mirror

210 x 297 mm (3 mm bleed margin)

Type setting mirror 174 x 273 mm

Advertisement

Delivered in high resolution PDF file

Pictures / images

300 dpi - JPG/PDF file

[ Marketing opportunities 2020 ]

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[ Publication & submitting dates ]

January PharmActueel 1

Bewustwinkelen.nl promotion paper Gezondheid+ 75

Submission Publication Theme pages

week 47 week 52

Submission Publication A good start

week 45 week 1

Submission Publication Theme pages

week 46 week 1

A fresh start

A fresh start Winter

February PharmActueel 2

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 51 week 5 Winter

Submission Publication

week 50 week 5

Winter pleasures

March PharmActueel 3

Bewustwinkelen.nl promotion paper Gezondheid+ 76

Submission Publication Theme pages

week 3 week 9 Spring

Submission Publication Healthy & vital

week 2 week 10

Submission Publication Theme pages

week 2 week 10

Spring Mother & child

April PharmActueel 4

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 8 week 13

Submission Publication

week 7 week 14

Mother & child Spring fever

May PharmActueel 5

Bewustwinkelen.nl promotion paper Gezondheid+ 77

Submission Publication Theme pages

week 12 week 18

Submission Publication Mother & child

week 11 week 18

Submission Publication Theme pages

week 11 week 19

Beautiful start of the summer

Beautiful start of the summer Eco/organic special

June PharmActueel 6

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 16 week 22

Submission Publication

week 15 week 22

Eco / Bio special Shiny start of the summer

July PharmActueel 7/8

Bewustwinkelen.nl promotion paper Gezondheid+ 78

Submission Publication Theme pages

week 21 week 26

Submission Publication

week 20 week 27

Submission Publication Theme pages

week 20 week 28

Summer/Holiday Walking

Summer holiday Nijmeegse 4-daagse

August

Bewustwinkelen.nl promotion paper Submission week 23 Publication Summer tips week 31

September PharmActueel 9

Bewustwinkelen.nl promotion paper Gezondheid+ 79

Submission Publication Theme pages

week 30 week 35 Vitamins & minerals

Submission Publication

week 30 week 36

Submission Publication Theme pages

week 30 week 36

“R” is in the month

Healthy with food, vitamins & minerals

October PharmActueel 10

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 34 week 39

Submission Publication

week 33 week 40

Healthy & food Autumn

November PharmActueel 11

Bewustwinkelen.nl promotion paper Gezondheid+ 80

Submission Publication Theme pages

week 38 week 44 Grooming

Submission Publication

week 37 week 45

Submission Publication Theme pages

week 37 week 45

Naturally beautiful & healthy

Grooming Holiday season

December PharmActueel 12

Bewustwinkelen.nl promotion paper

Submission Publication Theme pages

week 43 week 48

Submission Publication

week 42 week 49

Holiday season Holiday season

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[ Promotion form & conditions ]

[1] Promotion form All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed promotion form. You can ask the promotion form, or you can click here to download it.

[2] Communication placement conditions - On all communications, our General Sales and Delivery conditions are applied.

- All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed promotion form. You can ask the promotion form to your contact person.

- Communications referring to your sales department of webshop will not be accepted.

- All texts and advertisements must fulfil the current legislation. Any claims resulting from communications will be settled directly with the advertiser.

- Holland Pharma reserves the right to refuse at any time communications.

- Adjustments of communications are based on subsequent costing of € 75 per hour.

- In case of late delivery of the material, the reservation will be cancelled. Nevertheless, the agreed costs will be charged.

- Invoicing of communications takes place after placement or sending.

- All mentioned costs are exclusive VAT.

[ Marketing opportunities 2020 ]

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