‘DO THE WORK’
Overcome Resistance and Get Out of Your Own Way
creator is their own greatest enemy. It’s in this work that he first coined his idea of “resistance,” Pressfield’s word for the self-defeatist attitude that causes so many great ideas to be left on the drawing board. “Do the Work” is a follow up to it, prescribing Pressfield’s antidote to resistance — you guessed it: doing the work. Compared to its predecessor, “Do the Work” is a quick read. Though it’s less than 100 pages, what this guide lacks in length it makes up for in specificity and approachability. The book is laser-focused on helping anyone who is undertaking creative endeavors to identify their own resistances and overcome them. Combined with Pressfield’s no-nonsense delivery, every page is filled with the distilled, biting wisdom of a man wholly dedicated to his craft. Pressfield manages to strike a tone that is stern, humorous, cynical, and at times even whimsical without missing a beat. You can feel the author smirking at you through the page when he tells you, “Stay stupid. Follow your unconventional, crazy heart.” He dares you to pick your pen back up and return to your drawing board. “Do the Work” crackles with the tempered passion and biting wit of a learned master. If you’re looking to reignite your creative spark, “Do the Work” needs to be a permanent fixture on your nightstand.
DO THE WORK
Few modern authors have a resume as colorful or textured as Steven Pressfield. A graduate of Duke University, the best-selling author served in the Marine Corps, drove tractor trailers, taught school children, and worked as an oil field roustabout — all before penning his first published work. Having struggled as a writer for 17 years before seeing his first paycheck, it’s no surprise that Pressfield has plenty of wisdom to share when it comes to making long-term dreams a reality. Pressfield first addressed the challenges aspiring artists, entrepreneurs, and athletes face in “The War of Art.” This guidebook lays out Pressfield’s core philosophy that a
A BRIEF HISTORY OF CORRUGATED GALVANIZED IRON
Is Steel Right for You?
As the industrial revolution took its foothold across the world, builders sought to harness the power of steel to solidify structures. In 1820, Henry Robinson Palmer, a British architect and engineer, expanded upon new techniques to create a better way to use metal as a construction material. While working for the London Dock Company, he found that using corrugations instead of flat sheets of metal for structures could have significant benefits. BENEFITS By distributing weight more effectively, corrugations allow for increased bending strength. Using a hand-cranked iron roller, Palmer created a better version of metal that became popular throughout the world. It was stronger, more lightweight, and because of the galvanization, resistant to corrosion. As its success took off in the U.K., builders around the world — especially in the United States — started using it for prefabricated structures and roofing. Australia and New Zealand embraced the material so much that it became a staple construction material. Many fences, homes, and buildings are made of corrugated metal, including New Zealand’s parliament.
You might not be building the next great structure to start an international architecture trend, but that doesn’t mean metal isn’t right for you. Give us a call today, and let us show you how we can create just about anything out of steel for your next project.
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