Alexander Abramson - December 2019

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220 N. Rosalind Ave. Orlando, FL 32801 (407) 649-7777 AlexanderAbramson.com

Inside This Edition

1.

Ed and Faith Take Off to Europe

2.

A Better Way to Think About Motivation

What Great Leaders Have in Common

3.

3 Tips to Make Emailing a Breeze

Have a Laugh

4.

Last-Minute Holiday Marketing Ideas

Don’t Get Lost in the Bustle 3 Last-Minute Holiday Marketing Ideas

unexpected holiday greeting could keep your business in mind as they go about their holiday shopping.

Decorate your website for the season. Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive holiday touches to your company logo or new webpages recommending holiday gift ideas can go a long way to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill. Create gift card giveaways or incentives. Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents. With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers. They can make the perfect present for them and, in turn, your business.

If you haven’t capitalized on the holiday season for your business’s marketing campaign yet,

don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing your own holiday to-do list, you can ensure your business flourishes this season with a few last-minute marketing ideas for the holidays. Send season’s greetings to loyal customers. Even if your Christmas or holiday-themed cards don’t mail on time, you can still send personalized emails or social media messages to let your customers know you’re thinking of them this holiday season. Established customers can be responsible for up to 40% of a business’s sales, and your

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