FRY MAY22

CHICKEN

LET’S TALK B&I | EDUCATION | RESTAURANTS | LEISURE

chicken wings

breast and chicken leg options. And encourage the customer to spend more with a meal deal.” To help shops achieve the best results, Middletons offers full training as well as samples to try before committing. “Please get in touch for a call or visit,” adds Wayne. Thurnscoe-based Rupert’s Ingredients also offers a range of breadings, including a one mix product consisting of seasoning and flour that it says will appeal to the majority of taste buds, as well as a two-step product which consists of flour and seasoning mix, enabling the spice level to be adjusted to the required level. For an added kick it also offers a range of spicy marinades that can be used alongside its breading for things like hot n’ spicy wings. If you’re selling serious volumes of chicken there is equipment that will speed up the process if you’re willing to invest. For example, Fast Food Systems offers the Vizu Breading range which it says can do the entire sifting cycle in less than 15 seconds a batch as opposed to four to eight minutes. Rising costs While chicken has been relatively cheap up until now, like everything, costs are beginning to rise. The Office of National Statistics recorded a 19% increase in the price of chicken between March 2020 and March 2022, a factor attributed to the war between Russia

TAILOR YOUR MENU WITH THEO’S

selecon of breads

From its headquarters in Aldridge, the West Midlands, Theo’s produces and distributes Grade ‘A’ marinated chicken. Its flavours range from classic tikka, piri piri and cajun to more modern chipotle, churrasco and chimichurri, enabling fish and chip shops to tailor their chicken offering to their market. In addition, it supplies chicken brochettes, koftas, burgers and posh dogs all of which are made from UK sourced chicken and available in Halal and non-Halal. Theo’s 01922 472422 www.theos-uk.com

MORE THAN JUST CHICKEN

chicken pita

chicken srps burger

and Ukraine. The two countries produce a third of the world’s grain, which is a key component in chicken feed. So keep this in mind when working out your costings Another factor to bear in mind is product availability, says Rachel Shoosmith, marketing manager at Creative Foods, which has just launched a range of 100% chicken breast products under the Harvest Farms brand that includes golden, southern fried, and hot & spicy chicken goujons as well as and bite-sized Pop In chicken pieces. “Over the last two years, many operators have simplified their menus, and this means that they need to be sure that they can get regular deliveries of the core poultry products required to deliver those menus,” she says. “We are therefore focused on supplying products that are available and help operators halloumi burger

to keep their menus on-trend.” Whether you make your own or buy it in, remember the golden rule - your chicken should match the quality of your fish and chips, so don’t settle for anything less. And make sure the chicken you use is responsibly sourced and of a high grade. Central Foods 01604 858522 www.centralfoods.co.uk Creative Foods 01252 846500 www.creativefoods.co.uk Fast Food Systems 01189 441100 www.fast-food-systems.co.uk Meadow Vale Foods 01978 666100 www.meadowvalefoods.co.uk Middleton Food Products 01902 608122 www.middletonfoods.com Rupert’s Ingredients 01709 891033 www.rupertsingredients.com sh bites halloumi ies SCAN TO DOWNLOAD PRODUCT LIST

selecon of sauces

Theo’s delivers British produced products, supported with flexible menu options designed to grow your business. Our range of high quality chicken based food solutions and service packages provide a powerful alternative to established high street brands. A healthy eating alternative presented with strong brand imagery, gives your customers a consistent quality product tailored to support a balanced diet. Equally important is the ease of preparation and serving options which make our products both simple to handle and practical to provide. Theo’s are producers and distributors of Grade ‘A’ marinated chicken and other catering products

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