FRY MAY22

SPOTLIGHT

chippy wins over customers and staff with Middleton’s Blend 30 Batter

Harbour Lights profits from built-in Synergy Grill

When Harbour Lights in Falmouth, Cornwall, replaced its frying range in February with an eight pan L-shaped high efficiency Kiremko, it wasn’t just serving quality fish and chips that was top of mind. As well as featuring a separate gluten free pan and a self-contained vegan pan to cater for the growing number of customers with dietary requirements, a Synergy Grill was built in so that the busy restaurant and takeaway could add premium burgers and widen its reach. The menu boasts a range of tasty new options from a beef patty loaded with cheese and onion rings, to a chicken burger smothered in bacon and spicy mayo, to a vegan jackfruit patty. Prices start at £5.95 but can go upwards of £9.95 when customised. Callan Hurst, general manager at Harbour Lights, comments: “Due to the rising fish prices, the installation of the Synergy Grill gives us the ability to offer main items on the menu that are tasty and have a large profit contribution. It was KFE that recommended the grill and the team enjoy using it.” Combining high power with low energy consumption, the Synergy Grill enables Harbour Lights to prepare food faster at less than half the energy costs of a standard gas grill. What’s more, the vapour that is naturally released from the fat and oils during cooking is absorbed back into the burgers to give a juicy and intense BBQ flavour. With the burgers generating a profit of over 75% in the takeaway and 85% in the restaurant, Callan says the price point it has achieved for the new additions is down to the grill, adding: “We can sell our burgers at a high price because the Synergy Grill gives them a smoky flavour and they taste brilliant.” Commenting on how easy the grill is to use, Callan adds: “A burger can be placed straight on the grill. We allow for four minutes cook time on either side for a 6oz patty. “When we finish with the grill we allow it to cool, we lift the grates and remove the carbon.” KFE 01778 380448 www.kfeltd.co.uk

Since opening The Trawler, a fish and chip takeaway and 30 cover restaurant in Golspie, Sutherland, 12 years ago, owner Christie Gray has used various batters from Middleton Food Products. For the last three, he’s been on Middleton’s Classic after it had an instant impact on business, increasing sales straight away due to the quality and consistency. Christie comments: “Taking away all the costs and things that we can’t help, such as staffing issues, the biggest thing that affects businesses like ours is inconsistency and that’s always the battle, but having consistency with our batter has really helped us thrive.” Seeing the difference it had on trade, Christie was keen to do the same at his second shop, The Fryery in nearby Beauly, which he acquired five years ago. However, he faced resistance from some staff members who felt customers wouldn’t appreciate change. Instead of taking his word for it, Christie called up Middletons who sent in their sales manager for Scotland, Colin Cromar. “I knew we could do better than this flabby, over-mixed batter they had been using, we already were doing much better at Golspie,” says Christie. “Colin came up, he brought all the different Middleton batters and he did a blind tasting. All the staff picked Middleton’s Blend 30.“ Colin spent the day teaching staff how to make the batter - thinner proved best for them - and how to use it, and before long they were all on board. “The comments from customers have been fantastic,” says Christie. “Blend 30 is a nice light batter with lots of peaks and crispy bits in it. But, more importantly, the staff are on board and are all enthusiastic about it. That comes down to Middletons showing them how to tweak it so our shop gets the best out of it. “With Middletons you’re not only getting quality products but their knowledge and support. You’re dealing with people who aren’t just selling batter, but who know the industry, who have a lifetime of experience in the fish and chip industry, and that’s invaluable.” With Beauly now thriving too, Christie has expanded the gluten free menu by adding Middleton’s Gluten Free Curry Sauce and Gluten Free Gravy. He adds: ”A lot of people are choosing to go gluten free as a choice, they don’t need to but they are doing it for health reasons. We’ve got people coming in now who have never had fish, chips and curry sauce or fish, chips and gravy before. “I’d say takings have gone up 30% week-on-week and, whereas The Fryery was never a big fish shop, now it is and that’s what you want. “I stand by the Middleton products, I really do because we’ve had someone show us how to use them, we’ve now serving a better product and it’s not cost us anything. Even if they were more expensive, I still think they would be worth paying for.” Middleton Food Products 01902 608122 www.middletonfoods.com

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FRY MAGAZINE - MAY 2022

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