NEXT STEPS 1. Dagard’s leadership team will receive a presentation on the key insights highlighted in this report alongside the proposed tagline and value proposition. The team will provide feedback, and this will be incorporated before moving to the second step.
2. Dagard employees will have an opportunity to provide additional feedback before final refinement.
3. The final value proposition and tagline will be approved by the leadership team.
4. Marketing teams will create visual identity and tagline assets.
5. The sales and marketing teams will host internal alignment workshops with sales, operational and leadership teams.
6. All technical and operational content will be updated with new tagline and value proposition in line with planned reviews.
7. Rollout of a phased multilingual launch campaign.
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