Dagard undertook to develop clear, compelling value propositions and a strong company tagline in May 2025. This report is a summary of the key insights from the stakeholder engagement sessions held in May and June 2025. The core purpose of this work focuses on strengthening Dagard’s brand positioning and stakeholder engagement by developing a new value proposition and tagline, informed by internal and external insights.
List of interviewees: Luis Coelho Borges; Jason Casey; Dermot Mc Kenna; Alexane Delmas; Philippe Crocherie; Nicolas Labonne; Olivier Rennon; Rick Dobson; Achim Leins; Jose Luis Borrallo; Jose Marques; Mario Veronesi; Tanguy Hondarrague; Christophe Martin
OPERATIONAL AND ORGANISATIONAL STRENGTHS According to interviewees, the following themes highlight Dagard’s key strengths: • Reputation for quality products • Broad product range (doors, panels, turnkey solutions) • In-house design, manufacturing and installation: “full circle” • Trusted in high-risk, regulated sectors (pharma, food, health) • Longstanding expertise and reputation in France • Emerging global footprint (Portugal, USA, Italy) • Strong technical team with custom design capabilities • Reputation for product robustness and reliability
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