CUSTOMISED ENVIRONMENTS
Pricing pressure Consistently cited as a major barrier to growth. Clients acknowledge the quality but often choose cheaper options. Dagard is considered expensive, especially in the Global South. Customer experience Customers trust the product after installation, but the sales and delivery experience fall short. Some customers describe the working relationship as good, but the process is frustrating due to lack of or poor communication. There’s strong brand recognition, especially in pharma, but loyalty is challenged when service and communication falters. Sample feedback: • “Clients don’t always trust us.” • “We should tell them before there’s a problem.” • “Reactive not proactive.” Competitor strengths Competitors communicate better and more consistently with strong fit-for-purpose brands. Dagard doesn’t showcase success or innovation that engages customers.
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