CARRIE
If there’s one photo that perfectly captures the spirit of Compass Indiana’s early days, it’s the one of Car- rie Holle popping a bottle of champagne as Lori and Connor flinch in perfect sync. “You have to promise me you put it in,” Carrie said with a laugh. “It cracks me up every time I see it.” Consider that promise kept. That moment took place at Carrie’s Main Street of- fice—because at the time, there wasn’t a Compass office yet. “We had all of the founding agents and all of the staff from around the country who onboarded us. I went out and got a lot of champagne and we did a toast. We just had a big celebration.” Carrie didn’t just join Compass—she helped launch it. But her real estate journey began long before that. “We were working for Crossmann Communities, which is now Beazer. Crossmann was being bought out, and we were all really upset. So I told a few of my col- leagues, ‘Let’s just go start our own real estate com- pany.’ And that’s what we did.”
That conversation led to Easystreet Realty—named by her dad. “We would meet at our house because we all lived in Wildwood Estates. I would write out everybody’s assignments for the week and drive and put them in their mailboxes.” Easystreet eventually evolved into Highgarden Real Estate. So when Compass came along, it wasn’t just a new chapter—it was a turning point. Just three months in, Carrie landed the Tony Stewart listing.“I got the Tony Stewart listing and I’m like, ‘What am I going to do with this?’ Before, I would’ve just had marketing print a brochure for me. I would’ve had no idea what to do with a listing of that caliber.” Thankfully, Compass’s luxury team stepped in with full-scale support. “Chicago and New York both creat- ed marketing decks and competed to see which one I liked best. They created websites and logos and swag and everything,” she shared.
10 | INSiDER | The Double Scoop
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