“The PR department said The Wall Street Journal had to break it—or no other publication would pick it up.” The results? Over 600 million impressions—all organ- ic. “That was the pinnacle for me. I would never be able to surpass that kind of experience in any city in Indiana.” When asked to sum up her time at Compass in one word, Carrie didn’t hesitate: “Growth.” Reflecting on her early years, she added, “I wish I would have had a mentor…everything I did, I was reinventing the wheel over and over again. It really slowed down my trajec- tory.” Before real estate, Carrie studied broadcast journal- ism but eventually shifted paths after being unable to find a job in the industry. Her passion for storytelling eventually resurfaced through Green Couch Confes- sions, a video series she created with fellow agent Lori Shanahan. What started as a fun side project quick- ly gained unexpected traction. “We thought we were just entertaining ourselves,” she laughed. “Then we’d go to random places and people would say, ‘You’re the girls on the green couch.’ We literally had a cult following.” The series lasted nearly 10 years and was even used by a Chicago marketing agency as an example of standout grassroots branding. “We still get people subscribing to the YouTube channel,” Carrie said. “It was just fun.” She’s also collected her fair share of client stories—like the time an older gentleman proposed to her at an open house. “He said, ‘I’m getting married,’ and I said,
‘Who’s the lucky woman?’ and he said, ‘You. I’d like you to marry me.’ I looked at him and thought, ‘Am I being punked?’” Or the time Lori’s clients sent their proof of funds in the form of a giant cardboard lottery check. “They actually did win the lottery,” Carrie confirmed. “That was their real proof of funds.” After moving to Carmel post-college, Carrie quickly grew to appreciate everything the city had to offer. “Carmel has one of the best park systems in the coun- try,” she said. “They sweep the streets. They water the flowers multiple times a day. Even at the sewer treat- ment plant… they spray perfume into the air.” And while many don’t know it, Carrie was once an oboe prodigy. “When I was young, in middle school, I toured with the Chicago Symphony as first chair oboe,” she said. She was the youngest member of the symphony at the time. “I gave it up—I didn’t think it was cool back then.” These days, she still finds joy in music—especially 70s and 80s classics. Her go-to hype song before a pitch? Titanium by Sia and David Guetta.
If her real estate career were a movie, Carrie had the title ready: Dream Chaser.
Because for Carrie Holle, that’s exactly what she’s been doing all along.
Scan here to access the link to Green Couch Confessions, leave feedback on INSiDER, and more!
Here it is—the legendary cork-pop moment!
The Double Scoop | INSiDER | 11
Made with FlippingBook - professional solution for displaying marketing and sales documents online