THE SECRET SAUCE TO MAXIMUM EXPOSURE FOR YOUR LISTING
TIPS FROM COMPASS PROS
“We give sellers the guidance they need to get their home market-ready—from pre-packing and cleaning the windows to removing screens and ser- vicing the HVAC. We coordinate staging (personally or via third-party), line up contractors, and conduct a pre-listing inspection to stay ahead of potential issues.” - Erin Hundley, Hundley Residential “Don’t rush a home to market. Make sure all mar - keting assets are 100% ready before going live— professional photos received, the yard sign installed, print materials in hand, and digital content sched- uled. Ideally, we have everything finalized at least a week in advance to ensure a smooth, strategic launch.” - Mike Feldman, Bond Real Estate Co. “I’ve tested it both ways, and the results are clear— staged homes consistently sell faster and for a higher price. Prepping and staging a home isn’t just aesthetic; it directly impacts the time on market and the strength of the offers. It’s a critical step
Summer is prime time for real estate, and with the right plan, your listings can dominate from day one. Compass agents are using a clear three-phase launch strategy built on preparation, timing, and maximum exposure. This 14-day Winning Strategy includes advice from top Compass pros, insights from VHT + Matterport demos, and powerful pre and post-launch market- ing tools. THE FOUNDATION: PREPARING YOUR LISTING FOR LAUNCH A strong launch begins before your listing hits the market. 1. Create a Timeline: Work backwards from your go-live date. Allow 2–3 weeks for prep, photos, and collateral. 2. Craft a Strategic Listing Description: Identify your buyer profile and highlight key features. 3. Schedule Prep Services Early: Use Compass Concierge, virtual staging, or trusted vendors. 4. Book Media: Secure professional photography, videography, and 3D walkthroughs.
that should never be skipped.” - Amy Spillman, Spillman Group
14 | INSiDER | The Secret Sauce
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