“I always meet with clients twice before photos. The first walkthrough is to align on how the home should look on camera, giving them time to purge, paint, or prep. The second visit is my final check—no dog beds, cords, clutter, or shampoo bottles—everything needs to be photo-ready. I also bring fresh door mats and flowers if needed. It’s a small investment that elevates curb appeal. I receive photos at least a week or two before going live so I can prep strong social content and Private Exclusive materials— visuals are far more impactful than just an address.” - Kelly Todd, Kelly Todd Group
keep the home spotless and showing-ready. I’ll only host open houses for vacant homes due to privacy concerns. On the paperwork side, I send all listing docs (except the contract) once they commit, and always review the Seller’s Disclosure—most sellers fill it out incorrectly.” - Kelly Todd, Kelly Todd Group
MARKETING YOUR LIVE LISTING:
Once your listing is live, activate your full marketing plan: • Post on social platforms using Marketing Center templates • Launch a CRM-targeted email campaign • Highlight visuals like kitchens, outdoor spaces, or renovations • Distribute brochures, postcards, and show sheets • Use video: walkthroughs, drone footage, and highlight reels grab attention
FEATURED TOOL: VHT + MATTERPORT 3D TOURS
Bring listings to life with virtual tours that support every phase. • Private Exclusives & Coming Soon: Showcase the home while protecting seller privacy. • Luxury Listings: Ideal for sellers who want to limit in-person showings. • Relocation Buyers: Enables remote touring and quicker decisions.
TIPS FROM COMPASS PROS
“Once the listing is live, I email the seller the link and encourage them to share it on their own social media—posts from the homeowner (“Come buy our house!”) always get more engagement than posts from the agent. If we’re connected on social, I’ll tag them in my post too. I recommend posting on Wednesdays, Thursdays, or Fridays for maximum visibility. We also start a group text with the seller, my teammate Jessica, and me. It streamlines communication, especially since many seller questions relate to tasks Jessica handles, like BrokerBay scheduling.” - Mike Feldman, Bond Real Estate Co. With the right plan, strong visuals, and expert timing, you can build momentum, attract qualified buyers, and deliver a successful summer sale. Email marketing@compass.com or scan below to receive the official 14-Day Listing Launch Checklist— your step-by-step guide for every stage of the launch.
PRE-MARKETING STRATEGIES
Compass Private Exclusive: • List the property as a Private Exclusive • Email your agent sphere • Call top-performing agents in the area Compass Coming Soon: • Change status to Compass Coming Soon • Share teaser video and social posts using Marketing Center • Use Likely to Sell to reach potential buyers • Share the Compass.com link with your sphere • Launch a digital “Coming Soon” ad campaign
TIPS FROM COMPASS PROS
“When using a PE, we plan weeks in advance to align on the best timing—I.e. we may launch while clients are traveling to test pricing and build early buzz. If it doesn’t sell, we roll into ‘Coming Soon’ on Thursday with an IG Reel and local agent outreach, then go live Friday in the BLC with weekend showings. I typically ask clients to leave for the weekend to
Scan here to access the 14-Day Listing Launch Checklist, leave feedback on INSiDER, and more!
The Secret Sauce | INSiDER | 15
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