Palmer’s Trend Outlook
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PALMER’S TREND OUTLOOK
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Palmer’s Trend Outlook Personal care and tending to a family’s needs is important every day of the year. This year-long trend outlook was created to inspire and help care for your shoppers on everything from proper nutrition to nurtur- ing newborns, while also keeping in mind moms’ and dads’ self-care and beauty routines. The following planning guide for Palmer’s is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer content, and explore thought starters for your own cam- paign planning.
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THE AHALOGY DI FFERENCE
L I FESTYLE
EXPECT ING MOTHERS
SEASONAL OCCAS IONS
PALMER’S TREND OUTLOOK Personal Care
The secret to any successful content calendar is organization and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of this year’s hottest Personal Care & Beauty category trends across a variety of content areas, including skincare, haircare, natural beauty, and more. Follow along to discover seasonal favorites and evergreen thought-starters alike, all of which can be adapted for your brand’s future Personal Care campaigns.
10 | Game Day with Frito Lay
Morning Beauty Routine PERSONAL CARE TREND Rise and let your skin shine, beauties! Shoppers are look- ing to instill good skincare habits this new year, includ- ing “Morning Beauty Routines.” Encourage shoppers to upgrade their Skincare Routine by incorporating natural makeup hacks like concocting tinted lip balms and cheek stains to keep skin nourished and moisturized during the drier months.
TOP RELATED KEYWORDS: • Korean Skincare • Adult Skin • Daily Habits
• Upgrade • Makeup
• Night • Time • Acne • Makeup Hacks • Products • Tips • Natural • Save
The topic “Morning Beauty Routine” rises in searches at the end of January, peaks with dry skin struggles on January 31, and falls at the beginning of February.
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Charcoal PERSONAL CARE TREND
Encourage shoppers to feel confident in the skin they’re in. Customers are incorporating Charcoal into their skincare routines to keep their complexion clear. Inspire them to create a full routine including an Activated Charcoal Scrub and Charcoal Face Mask followed by facial oils and lotions to lock in moisture and pamper their skin.
TOP RELATED KEYWORDS: • Skin • DIY
• Mask • Soap • Cosmetics • Skincare • Tooth Whitening • Essential Oil • Routine • Self Care • Relax
• Makeup • Coconut
“Charcoal” is most popular during the summer months, peaking on July 3.
Charcoal Teeth Whitening
Activated Charcoal Scrub
Charcoal Face Mask
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Natural Beauty PERSONAL CARE TREND
Natural Beauty is timeless and especially shines in the warmer months when customers are looking for low-maintenance looks. Have shoppers awe-struck with a full, au naturale makeup routine. Inspire shoppers with DIY Lip and Cheek Tints, a Soap Eyebrow Routine (an easy swap for shaping brows without gel!), and oils for added glow.
TOP RELATED KEYWORDS: • Skin Care • DIY • Hair • Makeup • Essential Oils • Products • Homemade • Nature • Anti Aging • Activated Carbon
• Moisturizer • Shea Butter • Lip Balm
“Natural Beauty” is always a great look and therefore trends consistently throughout the year and peaks on July 7.
DIY Lip Tint
Soap Eyebrow Tutorial
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Healthy Hair Hacks PERSONAL CARE TREND Keep customers out of hairy situations. Shoppers are always looking for tips on how to grow long, luscious locks. Share with them a slew of “Healthy Hair Hacks” including DIY hair masks, pointers when looking for the proper hair brush, Second Day Hairstyles to extend time between washes, and tips on how to sleep without damaging their hair.
TOP RELATED KEYWORDS: • Natural
• Tips • Skin • Beauty
• How • Long • Boar Bristle
• Care • Steps • DIY • Grow • Oil • Nails
“Healthy Hair” is always fashionable and popular all year, peaking on May 18.
Hair Growth Tips
Second Day Hairstyles
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3 T I PS & TR ICKS TO KEEP ING YOUR SKIN HYDRATED IN THE WINTER
In Collaboration with: Dani Marie
Dani Marie prevented people from leaving their skin high and dry during the winter months. She stocked up on Palmer’s Cocoa Butter to inspire her fan base to take preventative measures with their skin as well as with their little ones’. By dishing out top tips like lathering up their little loved ones at least once a day and using soap spar- ingly over the drier months, Dani Marie helped shoppers say goodbye to itchy and dry!
TREND-INSP I RED CONTENT
Wi nt e r Sk i ncar e
Mo i s tur i z i ng Ba t h Bomb
Lo t i on Sock s
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Palmer’s at CVS 5 WAYS GIVE YOUR SKIN A HEALTHY GLOW
In Collaboration with: Louella Reese
You glow, girl! Louella Reese inspired shoppers to hydrate their skin by layering on the moisture, not clothes, and by sticking to a radiant routine. By incorporating a morning and nighttime skincare routine along with shorter show- ers, body exfoliants and butters, jade facial rollers, and plenty of water, Louella Reese helped shoppers get that coveted glow with Palmer’s at CVS.
TREND-INSP I RED CONTENT
Jade Fac i a l Ro l l e r
Ba t hroom Count e r Organ i za t i on
Fac i a l S t eami ng
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HOW TO MAINTAIN HAI R UNDER EXTENS IONS
In Collaboration with: Sincerely Onyi Palmer’s
Sincerely Onyi kept her followers out of a hairy situation by sharing her tips for maintaining her natural locks underneath her hair extensions. By incorporating an enriching shampoo, conditioner, deep conditioning pro- tein treatment, and root spray from Palmer’s, she was able to encourage audiences to set their hair up for health and successful styling while also driving brand recognition.
TREND-INSP I RED CONTENT
Pro t e i n Ha i r Trea tme nt
Coconut Ha i r Care
Na tura l Ha i r Remed i e s
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PALMER’S TREND OUTLOOK Lifestyle
Simple Lifestyle switches make the biggest difference. This trend outlook focuses on creating attainable lifestyle changes to improve shoppers lives’ in a variety of areas. By incorpo- rating category trend data from Ahalogy Muse, we hope to inspire shoppers in everything from organization, self-care, comfort, travel, and more. This planning guide is packed with trend data and Brandables influencer content for successful, trending, and innovative campaign planning.
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Self-Care Sunday L I FESTYLE TREND
“Self-Care” is a topic that seems like it’s here to stay among millennials. Have influencers put your brand at the forefront of this trend by sharing self-care tips and advice that incorporate your brand. Whether it’s a haircare routine reserved for Sunday nights or tips for staying in to indulge in self-care with a favorite skincare ritual, audiences are sure to relate to this increasingly popular content idea.
TOP RELATED KEYWORDS: • Beauty • Products • Skin
• No Makeup • Stress Relief • Relax • Tips • Skincare • Mask • Moms • Nighttime • Busy • Unwind
The topic “Self-Care” peaks in January, when shoppers are most focused on refreshing their routines. The topic also trends upwards in December, during the busy holiday season.
Sunday Night Haircare Routine
Relaxing Skincare Ideas
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Bathroom Organization L I FESTYLE TREND Shoppers turn to social to look for “Bathroom Orga- nization” ideas and storage inspiration for all of their favorite beauty and personal care products. After all, the way the products are stored is just as important to many beauty enthusiasts as the products themselves! Have influencers take advantage of this trend-driven topic with top content ideas like DIY Drawer Organization or Minimalist Counter Decor.
TOP RELATED KEYWORDS: • Storage • Ideas • Minimal • Mason Jar • Declutter • DIY
• Counter • Makeup • New Year • Small Space • Hacks • Container • Decor
The topic “Bathroom Organization” peaks in early January, when new year’s resolutions are top-of-mind, and again in late February, when shoppers look for spring cleaning ideas to refresh their homes.
Minimalist Counter Decor
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Hygge L I FESTYLE TREND
The weather outside is frightful, but “Hygge” keeps customers delightful! Snuggling up and being comfy and cozy gets customers through the colder months, so inspire shoppers to be the kings and queens of comfort. Encourage audiences to incorporate your brand into a Cozy Corner full of comforters, pillows, a Hot Cocoa Station, and more to keep it homey during the holiday season.
TOP RELATED KEYWORDS: • Home • How • Winter • Cozy • Life • Ideas
• Tips • Fall • Lifestyle • Decor • Crochet Pattern • Christmas • Danish
“Hygge” trends during the winter months and peaks December 11 as shoppers try to bundle up.
Cozy Bedtime Rituals
Hot Cocoa Station
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Beauty On-the-Go L I FESTYLE TREND
Whether it’s an emergency kit to include in a work bag or a roundup of must-have beauty products for a carry-on, “On-the-Go Beauty” is a growing topic in the Beauty category. Inspire shoppers to think of your brand when it comes to planning for upcoming trips or busy weekends by having influencers share their top tips (and favorite products!) to have on hand.
TOP RELATED KEYWORDS: • Makeup • Travel • Products • Hair • Bag
• Minimal • Checklist • Refresh • Work Bag • Guide • Planning • Packing List • Carry-On
“On-the-Go Beauty” peaks in mid-July, at the height of the summer travel season.
Carry-On Packing Tips
Work Bag Essentials
What’s in my Beauty Bag
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HOW TO TRANS I T ION YOUR SKIN CARE ROUT INE FROM SUMMER TO FAL L
In Collaboration with: Glitter Inc. Cetaphil at CVS
Glitter Inc. partnered up with Cetaphil at CVS to encour- age readers to not fall short on their skincare routine this fall. Glitter Inc. treated her skin to a gentle regimen that includes an exfoliant, cleansing, and moisturizing prod- ucts from Cetaphil. She highlighted Cetaphil’s affordabil- ity and showed audiences how each product fit into her easy skincare routine, making the case for the Cetaphil brand as a must-have beauty product.
TREND-INSP I RED CONTENT
Sugar Sc rub
Trans i t i on i ng Sk i ncare
Wi nt e r Beaut y Pre p
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Purell at Target WEL LNESS KI T FOR FAMI L I ES ON THE GO
In Collaboration with: Cupcakes and Cutlery
Cupcakes and Cutlery inspired shoppers to keep the family well with Purell at Target during the germy month of January and winter season. By curating a wellness kit to combat everything from allergies, dry skin, and germs for her family and her audiences, Cupcakes and Cutlery was able to create a new use occasion for the Purell brand. Compact and portable, this kit is perfect for families who racing to sports practices or preparing for holiday travel!
TREND-INSP I RED CONTENT
F l u Seas on Rout i ne
On- t he -Go
We l l ne s s Ki t
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PALMER’S TREND OUTLOOK Expecting Mothers
Oh, baby! When it comes to inspiring new moms with on-trend Momma Care content featuring your brand, look no further than this year-long trend outlook! In this catego- ry-focused outlook, you’ll find content ideas and inspiration around proper nutrition for expectant mothers, pregnancy photoshoot prep, stretch mark tips, gift baskets for mom, and more! Follow this planning guide—complete with category trend data and branded influencer content examples—to inspire future campaign planning.
40 | Game Day with Frito Lay
Mom-to-Be Basket PREGNANCY TREND
Moms-to-be deserve to be babied, at least for a little while. Shoppers are looking for ways to spoil new moms, so inspire them to create a Gift Basket for Mom com- plete with breastfeeding balms, oils for stretch marks, and DIY shirts for bumpdate photos.
TOP RELATED KEYWORDS: • Easter • New Mom • Shower • Breastfeeding • Flower • Idea • Onesie Flower • Laundry • Onesies • Diaper Cake • Gifts • Baskets • DIY
“Baby Gift Basket” begins to trend at the beginning of February, peaks in early to mid April, and falls at the end of April.
Gift Basket for Mom
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Modern Baby Shower PREGNANCY TREND Modern-day moms have shifted their thinking when it comes to party planning. Consumers are holding co-ed showers for both moms and dads alike—looking for gen- der-neutral party decor and activities. And don’t forget about second- and third-time parents! “Sprinkle Show- ers” are a popular search topic, specifically around gift ideas and toddler-friendly activities for older siblings at the gathering. Have influencers help inspire shoppers to make your brand the star of their baby shower planning.
TOP RELATED KEYWORDS: • Sprinkle • Blanket • Dessert • Cupcake • Diaper • Party Game • Modern
• Husband • Unicorn • Toddler • Mocktail
• Candy • Games
“Baby Shower” is an evergreen topic with a peak in popularity in late February to early March.
Sprinkle Shower Ideas
Co-Ed Shower Games
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Baby Bag Essentials PREGNANCY TREND From family vacation packing tips to preparing for holiday gatherings, parents look for “on-the-go” ideas for their baby bag. Whether it’s hacks for packing baby food and formula or must-have products for long car rides, your brand can help mom and dad plan for the unexpected all year round. Be sure to have influencers create content using top keywords uncovered in Muse to ensure your campaign is on-trend with shoppers.
TOP RELATED KEYWORDS: • Travel • Packing • Diaper • Newborn • Family
• Hospital • Holidays • Essentials • Printable • Checklist • Pump • Beach Tote • Shower Gift
“Baby Bag” peaks several times throughout the year, especially during peak travel planning times in mid-May.
Diaper Bag Necessities
Busy Mom Checklist
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Pregnancy Photoshoot Prep PREGNANCY TREND A picture is worth a thousand words—and a lot of preparation! Get new moms ready for their closeups by inspiring moms-to-be to pamper and prepare for their maternity photoshoots. Whether it be a pregnancy announcement, bumpdate, or professional pregnancy shoot, moms can get ready with Stretch Mark Remedies, selecting the perfect outfit, and using natural and nour- ishing products on their hair and bodies.
TOP RELATED KEYWORDS: • Maternity
• Announcement • Maternity Dress • Outfit Ideas
• Baby • Ideas • Baby Bump • Style • Weeks Pregnant • Bumpdate Maternity • World Stuff
• Maternity Gown • Early Maternity
“Pregnancy Photo” spikes multiple times throughout the year, but reaches its highest peak on September 1.
Stretch Mark Remedies
DIY Announcement Board
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5 T I PS FOR AVOIDING STRETCH MARKS DUR ING PREGNANCY
In Collaboration with: My Kind of Sweet Palmer’s
Kids can stretch you in multiple directions, but stretch marks don’t have to be one of them. My Kind of Sweet documents how she used Palmer’s Cocoa Butter Oil Skin Therapy Oil to prevent stretch marks during her three preg- nancies. She encouraged audiences to moisturize, hydrate, stay active, and consume the proper nutrition during their pregnancy to keep unwanted marks at bay marks at bay— creating a new use case for skincare-focused mama’s.
TREND-INSP I RED CONTENT
S t re t ch Mark Rout i ne
Pr e gnanc y Nut r i t i on
Pre gnanc y Pho t o shoo t
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Jergens at Walmart 3 SUMMER PREP T I PS FOR NEW MOMS
In Collaboration with: The Overwhelmed Mommy
The sun is out for the summer and so are families. By encouraging moms to apply Jergens Natural Glow Instant Sun Deep Bronze (conveniently found at Walmart!) before hitting the beach, The Overwhelmed Mommy promoted avoiding harmful direct sun rays until readers could slowly build up a base tan. She also expertly advised adult audiences to frequently apply face sunscreen on themselves and their kiddos and to set up camp on the beach with a half tent—talk about cool for the summer!
TREND-INSP I RED CONTENT
New Pare nt Ti ps
Summe r t ime Faux Gl ow
Poo l s i de Fash i on
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Dreft® Newborn THE BABY DETERGENT WE SWEAR BY
In Collaboration with: Coffee Beans and Bobby Pins
Being a new mother is incredibly difficult. Thankfully, Coffee Beans and Bobby Pins shared her tips with shoppers to bundle up their babies. Her secret? Dreft® Newborn detergent! Babies have a unique and warming smell that no one wants to mask with a detergent that’s full of dyes and harmful chemicals. To protect baby and swaddle them in sweet-smelling clothes, Coffee Beans and Bobby Pins inspired customers to incorporate Dreft® Newborn into their laundry routine.
TREND-INSP I RED CONTENT
Swadd l e How- t o
One s i e Organ i za t i on
Nur s e ry Pre para t i on
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Gerber at Target DIY BABY SHOWER GI FT
In Collaboration with: Project Nursery
Time to shower mama with love! Project Nursery prompted shoppers to provide the perfect baby shower gift that moms will remember for years to come. By encouraging customers to bring a carefully curated gift bag full of toddler toys, bibs, clothes, and food, moms will be reminded and thankful for months following the shower and birth of her bundle of joy.
TREND-INSP I RED CONTENT
DIY Showe r Gi f t s
New Pare nt Pr e p
Mode rn Bab y Showe r
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PALMER’S TREND OUTLOOK Seasonal Occasions
Have no fear! No matter what time of year, Ahalogy has got you covered with data-driven category trends. Shoppers are looking for guidance and inspiration year-round for an assortment of seasonal events—from the holidays to wedding season, summer travel, and more. By analyzing trending topics in Ahalogy Muse and pairing them with creative content ideas, we are able to create content that engages, inspires, and delights customers. Peruse this planning guide to plan out your year of successful and innovative content.
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Yearly Planning Content Inspiration
APR I L
Springtime: • Summer Skincare Prep
Wedding Season: • Prepping for the Big Day
Back-To-School: • Self-Care Routine for Moms
Colder Weather: • Cozy Sunday Routine
Holiday: • Beauty Gift Baskets
Galentine’s Day • Galentine’s Gift Basket
Spring Break • Beauty Travel Tips
New Year, New You • Refreshed Beauty Routines
Mother’s Day: • Mom’s Best Skincare Tips
Summer Vacation: • Carry-On Packing Tips
Autumn: • Make up & Beauty Routine
Thanksgiving: • Holiday Travel Tips for New Moms
Skincare Routine WINTER TREND
Winter skincare goes beyond products. Encourage cus- tomers to make it a mission to create a holistic “Winter Skincare Routine” along with their other new year’s reso- lutions. Top trending ideas include incorporating more water into their diet, making simple switches like coffee for antioxidant-rich green tea, and writing out morning and evening skincare rituals that cater to each season.
TOP RELATED KEYWORDS: • Tips • Dry Skin • Body Butter • Products • Routine • Blush • Natural • Combat Dry Skin • Beauty • Green Tea • DIY
• Care • Body
“Winter Skincare” rises as the weather falls in mid-October, peaks February 10, and falls at the beginning of March.
DIY Natural Face Mask
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Wedding Season SPR ING TREND
Here comes the bride! Help soon-to-be wed women to get ready for their big day with tips including hair masks, hand creams, and skincare for them to feel and look their best for this memorable occasion. Inspire brides to also assemble a Wedding Day Kit including lip and hair products for touch ups, a sewing kit, bandaids, gum, and more!
TOP RELATED KEYWORDS: • Dress • Vegan • Budget • Flowers • Bridal Shower • Guest • Dresses • Tips • Budget • Friendly • Wear • Fall • Summer
“Wedding Season” is popular all year, but peaks on May 21 as spring weddings unfold.
Wedding Day Kit
Wedding Day Prep List
Glow Bride Hacks
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Vacationing SUMMER TREND
Road trip! Shoppers are finding themselves on the road again for summer vacation and looking for packing tips! Prepare a Summer Vacation Checklist of essentials for travelers, including travel-size skincare, products with SPF, haircare essentials, beauty must- haves, and body products.
TOP RELATED KEYWORDS: • Road Trip • Bucket List • Packing List • Budget • Vacation • Tips • Packing • Trip • Beach • Family • Kids • Guide • National Park
Rising in popularity at the beginning of March as people begin to plan their trips, “Summer Travel” peaks on June 23 and falls at the end of August.
Summer Vacation Checklist
On-the-Road Beauty Routine
Road Trip Essentials
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Holiday Gifting FAL L & WINTER TREND
Shoppers are in the holiday gift-giving spirit! Encourage audiences to add a personalized touch to their pres- ents by creating a batch of DIY Lip and Cheek Tints. By mixing nourishing skin and lip care products with pigments, customers can create a gift for their friends and family. Audiences can even package up their gift in a cute container to keep on the counter. They’ll have their loved ones feeling extra jolly!
TOP RELATED KEYWORDS: • Guide • Ideas • Gifts
• Christmas • Homemade • Perfect • Holidays • White Elephant • Co-Workers • Chocolate • No-Bake • Stocking Stuffers • Season
“Holiday Gift” rises in the winter months and peaks on December 7.
Gift Exchange Ideas
Mason Jar Gifts
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Burt’s Bees at Target GREAT GI FTS FOR CO-WORKERS
In Collaboration with: Charmingly Styled
Looking for a gift for coworkers that works? Charm- ingly Styled understands shoppers’ battle of selecting a work-appropriate gift and fortunately, she has all the answers. Charmingly Styled encouraged readers to head to their nearest Target to stock up on a handy Naturally Soft Hands gift set from Burt’s Bees and their Face Essentials kit—everyone can benefit from added moisture over the dry winter months!
TREND-INSP I RED CONTENT
Gi f t Exchang e Ideas
Cowork e r Gi f t i ng
Gi f t Wrapp i ng Tut or i a l
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Philips Sonicare at Target THE PERFECT GI FT BASKET FOR MOM
In Collaboration with: Lauren Elyce
Lauren Elyce has moms smiling everywhere with her Philips Sonicare gift recommendation for shoppers look- ing to spoil their mothers—conveniently found at Target! Customers were encouraged to complete the gift set with an oversized mug for endless cocoa, inspiring quote cards, an at-home manicure set, and bath bombs for the full spa experience.
TREND-INSP I RED CONTENT
Spa Gi f t Bas k e t
Eas y Wrapp i ng Tut or i a l
Un i que Gi f t Ideas
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Jergen’s THE EVERYDAY PRODUCT TO GI FT YOUR BEST I ES (AND YOURSELF ) THI S HOL IDAY
In Collaboration with: Blonde Bedhead
Blonde Bedhead encourages customers to save time but not the spa experience with enriching moisturizers this winter. She encouraged shoppers to apply a wet skin mois- turizer even before drying off to prevent skin from drying out. To lock in moisture, she advised to later apply a shea moisturizer and heavy facial cream. Not only is the a great routine for any shopper, she also inspired shoppers to gift these creams to their gal pals during the giving season.
TREND-INSP I RED CONTENT
Gi r l f r i e nd Gi f t Bas k e t
DIY Spa Trea tme nt
Se l f Care
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WHO WE ARE. . .
& What We’re All About
Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.
Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.
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Blonde Bedhead, The Everyday Product to Gift Your Besties and Yourself This Holiday Charmingly Styled, Great Gifts for Co-workers Coffee Beans and Bobby Pins, The Baby Detergent We Swear By Cupcakes and Cutlery, Wellness Kit for Families On the Go Dani Marie, 3 Tips & Tricks to Keeping your Skin Hydrated in the Winter Glitter Inc, How to Transition Your Skin Care Routine from Summer to Fall Lauren Elyce, The Perfect Gift Basket for Mom Louella Reese, 5 Ways to Give Your Skin a Healthy Glow My Kind of Sweet, 5 Tips for Avoiding Stretch Marks During Pregnancy Project Nursery, DIY Baby Shower Gift Sincerely Yoni, How to Maintain Hair Under Extensions The Overwhelmed Mommy, 3 Summer Prep Tips for New MomsPage 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40-41 Page 42-43 Page 44-45 Page 46-47 Page 48-49 Page 50-51 Page 52-53 Page 54-55 Page 56-57 Page 58-59 Page 60-61 Page 62-63 Page 64-65 Page 66-67 Page 68-69 Page 70-71 Page 72-73 Page 74-75 Page 76-77 Page 78-79
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