4.9%
5.0%
Number of Brands Email Marketers Follow
15.1%
38.1%
How many brands’ emails have you subscribed to, either for personal or professional reasons?
853 respondents
36.8%
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Fewer than 20
20-49
50-99
100-199
200 or more
While 62% of marketers follow 20+ brands, only 9% of consumers receive promotional emails from more than 20 brands, according to our joint consumer research with Fluent. Learn more consumer email habits
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