Litmus State of Email Design 4

4.9%

5.0%

Number of Brands Email Marketers Follow

15.1%

38.1%

How many brands’ emails have you subscribed to, either for personal or professional reasons?

853 respondents

36.8%

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Fewer than 20

20-49

50-99

100-199

200 or more

While 62% of marketers follow 20+ brands, only 9% of consumers receive promotional emails from more than 20 brands, according to our joint consumer research with Fluent. Learn more consumer email habits

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