KB 99 Women’s Self Empowerment




Empowerment through sport is also foremost in our philosophy. This supplements WGB, by providing the women an opportunity to discover their inner strength through sport. “Many women are from a rural background and have become formidable sportswomen and a select few have already written their names in history. We nurture their job as well as the freedom to pursue their talent.” “When Women Go Beyond was first launched, we did not foresee the magnitude of its positive impact in enriching the organization, or on the lives of our associates and their families. We have now become an operationally diverse organization through this innovative initiative, structured differently and becoming agile enough to adapt to quick change. But our core will continue to nourish the philosophy of empowerment, as we consciously adopt policies, structures, and frameworks to make our organization a gender neutral workplace, always honouring and respecting women who make all this possible,”concludes Preena.


Self empowerment is about looking at who you are and becoming more aware of yourself as a unique individual. An empowered person is able to take control of their life by making positive choices to achieve their set goals. Imagine if every woman could unleash their potential to change the world when empowered to lead. An experience earned when Bangladesh Brand Forum announced a nationwide programme - BangladeshYouth Fest Ideas Competition 2016. It was to encourage and engage the youth and women of today to generate fabulous ideas, highlighting their latest practical applications to advance social needs and better business. IMPORTANCEOF SELF-EMPOWERMENT FORWOMENOFTODAY

Shahana Sharmin is an influencer, socio-tech evangelist, and entrepreneur. Currently, she works as Country Manager for India's largest digital goods and mobile commerce platform. Double graduate in English literature and educational

psychology respectively from Madurai Kamaraj University and IGNOU, her expertize covers public speaking, youth empower- ment, sales and marketing, ICT development, agile methodol- ogy for start-ups/entrepreneurship, design thinking for innovation and ideation and accelerating it all to the next level of growth with market commercialization and business incubation.

Amongst the total youth participants, it was noticed that thirty five percent were young enthusiast women. Such competitive programmes proved how much value addition it would have to the future by enabling women with self empowerment aptitudes. Sharing two fantastic stories of the journey trailed from the young women participants on how this platform triggered their leadership skills. Story 1 – Project Naari by Wasifa Wali and Arunima Dutta from Chittagong University My team partner Arunima and I participated in women entrepreneurship. Our idea was providing women with menstruation healthcare advice over the phone. 'Naari' was the name of our service business, where women's menstrual problem is a constant stigma, being able to speak up was a breath of fresh air. Participating in YouthFest made realize the spree of young talents with business ideas that exist.” Story 2 – Project Sopno by Marjina Masud and Md. Mahabub Chowdhury from Begum Rokaya University, Rangpur “It's been such a magnificent journey to becoming a winner on Women's Entrepreneurship category. This achievement, in such a situation where only three female participants are the winner out of fourteen, inspires me to fulfill my dreams in future.”This experience was a real eye-opener for many, and has enabled us to help them utilize innovation to create a better future for themselves and their local communities. To conclude I leave you with a vision we all believe in - When women are economically empowered, everyone benefits.

The challenge is to manage the pressure of diversity and not choices of career. BEAN STATEMENT

ABOUT ATYAASAA Atyaasaa Consulting Private Limited is a leading Human Resource Training & Consulting Organization partnering with some of the best brands in the country and overseas. Atyaasaa has been a catalyst and a contributor in their quest for people development and business excellence. The core differentiator of Atyaasaa process is continual innovation, unique customization and use of state of the art technology tools. These are implemented through ethical and experienced operations and human resource facilitators having contribution as their core value.

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