Welcome TO THE 28TH ANNUAL BET ON RED SALE,
Holy smokes, folks! The beef business is unlike anything we’ve ever seen! 2025 is setting itself up to be the most successful Bet on Red Sale we’ve ever had. The Western States Red Angus Association Board of Directors has worked incredibly hard over the last year to ensure that this is an event that none of us will soon forget. They have implemented so many amazing additions to our week in Reno. If there’s any year I could encourage you all to make the trip to Reno, Nevada, this would definitely be the year. It is a true privilege to have the opportunity to work with the best Red Angus breeders in the country, in helping to execute the Bet on Red Sale. A genuine highlight of my year is the chance to visit with each and every one of you; to get to know your families, programs, and goals a bit better and talk about the exciting future ahead. We are so blessed to be a part of a breed that is experiencing positive and rampant growth. The demand for Red Angus cattle is stronger than it has ever been. Cattle prices are experiencing positive movement, and the future looks bright in the cattle markets for the next few years. There may be no better time to find that up-and-coming donor or acquire a few breed-leading replacements to strengthen the herd and provide high quality bulls to market over the next few years. With herd visits complete, I can without a doubt say this year’s Bet on Red will prove to be the best event to date. I am humbled by the willingness of so many long-standing, reputable ranches to consign their very best replacement females to the auction block in Reno. Top quality cattle come from top quality breeders, and I would challenge you to find a better set of cattle, embryos, and semen anywhere in the country. This catalog is packed full of some of the best Red Angus cattle you can find. We welcome all to a weekend packed full of great people, and breed-leading Red Angus cattle. If you are unable to join us in Reno, please plan on tuning into DV Auctions & Livestock Market for the Bet On Red Sale. If you need any additional information or assistance prior to the auction, be sure to contact myself, Garrett Knebel, or any of the other representatives that will be there sale day. Arrangements can be made with consignors to assist in delivering the cattle, or there will also be capable truckers that can be contacted to help get them home to you. For those of you able to attend, we are looking forward to an incredible event in Reno! With Sincere Appreciation,
- Garrett Knebel
ONLINE BIDDING
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BET ON RED | NOVEMBER 1
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