Lots L I VE Cherry red, cow-powered, and bred for greatness— Hearts Asset 416 is the kind of female that turns heads and builds herds. She’s the first stunning daughter to hit the ground from Chandler’s inaugural BOR purchase, and she sets the bar high. Her dam is the Duff Red Blood female from Winter Brook, a futurity standout who placed in the top three. Her sire, LEM Asset (Stockmarket x One of a Kind), is our rising junior herd sire making waves with his first calf crop. With pedigree royalty on both sides, 416 is the perfect fusion of proven genetics and modern style. This heifer brings serious dimension—massive rib shape, moderate frame, and a clean, feminine front end. Her stride is fluid and correct, with ideal foot size and structure. She’s halter broke and was a proud peewee project at the county fair, proving her gentle disposition and show-ring readiness. AI bred to Feddes Amsterdam on April 22, she’s poised to deliver even more genetic value. Whether you’re building a show string or stacking your cow herd with elite females, Hearts Asset 416 is the kind of investment that pays dividends. We’re proud to offer her—and we believe in her so strongly that we’re retaining a flush interest Lot 34
FEDDES AMSTERDAM 3212 AI SIRE
Lot 34
Lot 35
CJJS HEARTS ASSET 416
CJJS MS ASSET 523
REG #
D.O.B.
TATTOO CATEGORY BW BR ADJ WW WR
REG #
D.O.B.
TATTOO CATEGORY BW BR ADJ WW WR
4987701
12-28-2023
416
A
80
104
682
103
5127475 12-22-2024
523
A
72
97
PIE STOCKMAN 4051 BIEBER CL ADELLE 475C PIE ONE OF A KIND 352 LEM MS DIRECTION 712 ET ROJAS RIOJA 6052 DUFF JUANADA 927K 15124 RED U-2 RENOWN 193C SMOKY Y FRIDA 1552C
PIE STOCKMAN 4051 BIEBER CL ADELLE 475C PIE ONE OF A KIND 352 LEM MS DIRECTION 712 ET HXC CANNON BALL 2200Z SUNR BF QUEEN 912 HXC BRUTE FORCE 6600S SUNR SENSATIONAL 666
BIEBER CL STOCKMARKET E119
BIEBER CL STOCKMARKET E119 LEM ONEKIND 934 ET SUNR CANNON BALL 912D
LEM ASSET 2022 ET
LEM ASSET 2022 ET
LEM ONEKIND 934 ET DUFF RED BLOOD 18114 SMOKY Y MIA 1952G
WB MIA 1231
SUNR F823
RRSO SENSATION N0047
PROS HERD GRID CED BW WW YW ADG DMI MILK ME HPG CEM STAY MARB YG CW REA BFAT 102 45 57 13 -1.6 74 117 0.27 0.92 25 0 11 7 13 0.62 0.06 20 0.09 0.02 55 67 37 51 54 23 26 32 70 52 31 66 60 75 19 49 69 61 54
PROS HERD GRID CED BW WW YW ADG DMI MILK ME HPG CEM STAY MARB YG CW REA BFAT 99 45 54 13 -2 70 112 0.26 0.77 20 2 12 7 13 0.52 0.04 19 0.17 0.02 60 68 43 42 47 32 34 38 53 95 42 39 41 78 32 35 70 43 56
EPD %
EPD %
CONSIGNED BY: SEXSON BROTHERS REDS
CONSIGNED BY: SEXSON BROTHERS REDS
Lot 35 Asset is knocking it out of the park for Sexson Brothers. This beautiful heifer is a quick pick for us with her sweet personality. Early in the summer she wanted to come in with the Bet on Red heifers for a quick bite of grain. Her pedigree is from the Sun River program that we love for their maternal kind and longevity. We are excited to offer the highest performing and most attractive Asset female of the 2025 calf crop. Her excellent body length and volume is only a compliment to her feminine front third. Juniors look for her to be BOR competitor and great cow prospect.
SIRE OF LOTS 34 & 35 LEM ASSET 2022 ET
41
BET ON RED | NOVEMBER 1
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