THE BEST BASKETBALL PODCASTDOESN’T TALK ABOUT STATS
“HORSE” is appealing to basketball fans and non-fans alike because it looks at the sport in a completely different light. Silver and Schubert started “HORSE” in 2018 with a mission to prove that you don’t have to know the stats of every player on every team to like basketball. This “no gatekeeping allowed” mentality resonates with listeners, and the podcast’s audience is made up of a mix of hardcore basketball fans and folks who have never been to an NBA game in their life. Rather than focus on the number of games a team has won, “HORSE” discusses the number of tweets angry players have posted on Twitter. They also rank rap songs that mentioned the NBA, discuss why team names don’t make sense, and even talk about the time when Michael Jordan was almost seriously injured by a samurai. The stats and celebrities of the NBA suddenly seem more accessible after learning that professional basketball teams have just as much drama as you and your office mates. “We only talk about drama and history and ridiculousness,” says Silver. “We don’t want to talk about whether or not LeBron James is the best basketball player of all time. We would like to talk about the time that one of LeBron’s teammates was dating his mom and like that’s ... it’s infinitely more interesting. … It gets you to become a basketball fan in a totally different way.”
“Sup nerds? It’s basketball!”
And so begins every episode of “HORSE,” a basketball podcast that proudly claims to be about everything basketball — except for the stats. As a part of the Multitude collective of podcasts, “HORSE” is co-hosted by creators and experienced podcasters Eric Silver and Mike Schubert. The duo are real-life friends and huge basketball fans. So, what does a sports podcast cover if not the numbers on the scoreboard? Petty drama and Twitter beefs, of course.
Listen to the most recent episode at HorseHoops.com and discover how basketball is so much more than what happens on the court.
“HORSE” was listed by Vulture as one of the top comedy podcasts for NBA fans, which is very high praise given the saturated podcast market.
LYNNPRO PRODUCTS MAKE A SPLASH ON THE MAQUOKETA RIVER CUSTOMER SPOTLIGHT:
At Maquoketa River Rentals in Maquoketa, Iowa, City Councilman Kevin Kuhlman offers canoes, kayaks,
innertubes, and paddleboards to folks eager to escape the heat. Running a river recreation business might seem like an odd side gig for someone in local government, but it makes perfect sense to Kevin. “I’m in my second term, and I’ve always been really proud of my hometown,” he says. “It was one of those things where I knew there was a lot out here, and I wanted people to see what we had to offer. My idea was to get people back to Maquoketa so they could see what the town is really about.” The rental business has been a hit. In fact, it even drew Lynnpro CEO Jeff Saxby and his wife, Cheri, over from Clinton to test out the water. When Jeff heard that Kevin was having trouble sourcing T-shirts and sunglasses for his business (as Kevin puts it, “I got ripped off a couple times”), he handed over Lynnpro’s number. Kevin connected with Liz Holland, one of our sales representatives, and the rest is history. “Elizabeth, I might mention, is 100% awesome. She’s probably one of the best people I’ve ever met in any business I’ve worked with. She’s a rock star,” Kevin says.
This summer, Liz set Kevin up with the T-shirts and sunglasses he needed, all emblazoned with his company logo. Then, she suggested another item: women’s tank tops. “I wasn’t going to do those, but I did it just to try and I’ve already had to reorder them,” Kevin says. “She was so right on how fast they would
sell — it’s been a win-win for both of us! Within two weeks of my first order, I had to do another order of those … I plan on going through Lynnpro for everything I get done from now on. They offer so many different products to put my logo on, and the prices are super great.” Our whole team has had a great time working with Kevin and helping supply merchandise for such a fun, laid-back company. If you’re ever in Maquoketa, check out Maquoketa River Rentals on Facebook, or reach out to Kevin at 563-357-4489.
2 • LYNNPRO.COM
Published by The Newsletter Pro • www.TheNewsletterPro.com
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