Q1 Data Report Merchandising Application

Introduction

WheelsTV 's automotive video test drive solution has demonstrated significant value to auto dealers and shoppers. This report highlights an anonymized client of WheelsTV, showcasing how they have integrated WheelsTV model video test drives into their merchandising application, which is widely deployed across their dealer partners. The data collected reveals compelling insights into how our on-the-road model video test drive product enhances the overall value proposition of their merchandising solution.

Initial Deployment

The client initially conducted a test of our model videos with a sample of their existing client base, starting with 500 dealers, to evaluate their efficacy and value within the application. This pilot phase focused on key metrics such as hours watched, number of views, and usage across different model years.

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