Pilot Yields Positive Results
Initial deployment yielded strong positive results in three key metrics :
↗ High Engagement and Views : Significant number of views, indicating high initial interest. ↗ Significant Watch Time : Substantial hours watched, reflecting sustained engagement within the application. ↗ Usage Across Model Years : Consistent usage across a range of model years, from 2008 to present, indicating strong interest in pre-owned model videos within the application.
Expanded Rollout Across Client's Dealership Network
Based on these positive results, the deployment was expanded to the client's dealer base (in the range of 2,000 + dealers). This expansion underscores the value and effectiveness of our model video test drives in enhancing shopper engagement and supporting auto dealers in increasing sales.
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