Analysis: Consistent Growth in Views and Engagement
There was a noticeable increase in views and engagement month over month in Q1 2024, indicating growing interest in and relevance to the videos. Engagement with Pre-owned Vehicle Model Videos
Views for model years 2011-2014 19,145 views
Views for model years 2008-2010 4,548 views These numbers demonstrate that pre-owned vehicle shoppers are significantly interested in and engaged with the matching year/make/model videos.
Relevance to the Current Market
According to GM Authority, the average age of vehicles on the road today is approximately 12.5 years, indicating a significant number of vehicles from around 2012. This aligns with the high engagement observed in the 2011–2014 model video year range. The data underscores the importance of maintaining a comprehensive library in the application that includes older model years, not just new models, to cater to a significant portion of the car-buying audience.
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