Q1 Data Report Merchandising Application

Correlation Between Time in Application and Value

There is a direct correlation between the amount of time spent within the Application and the overall value proposition to auto dealers. The more time a shopper spends engaging with the various assets of the Application, particularly our model video test drives, the more value is perceived in the Application itself. This increased engagement leads to several key benefits: ↗ Enhanced Shopper Experience : Shoppers are more informed and engaged, leading to better decision-making and satisfaction. ↗ Increased Dealer Value: Auto dealers benefit from higher engagement rates, as shoppers who spend more time within the Application are more likely to proceed with a purchase. ↗ Higher Sales Conversion: There is a proven correlation between the time shoppers spend in the Application and the number of vehicles sold. More time spent equals more informed decisions, leading to higher sales conversions. Our model video test drives significantly contribute to this engagement, making them a pivotal component of our client's Application. By demonstrating that shoppers spend substantial time watching the model videos, we can effectively illustrate the added value to the dealers and shoppers.

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