CLIENT SUCCESS
MARKETING HOW-TO YOUR ENTREPRENEURIAL SUPER WILL GIVE YOU AN EDGE OVER T
“Hiring The Newsletter Pro was one of the best marketing decisions I have made for my firm. Their customer service is great, and they deliver a great product. If you have a small- or medium-size law firm, I definitely recommend hiring them to increase your referrals from past clients and retain your current clients.” -William Underwood The Law Offices of William Underwood
In 2011, Shaun Buck was listening to a business training CD (yes, this was 2011) while he was stuck in traffic. The topic was the death of print. You can imagine how he must have felt hearing this proclamation after he recently started a print newsletter company. However, despite the apparent “death of print,” over the next several years, Buck turned The Newsletter Pro into an Inc. 500 company with year-over-year growth. In his newest book, “Stop Losing Customers: Transform your business, life, and profits by getting customers to stay longer, spend more, and cheerfully refer!” Buck reveals LEARN HOW T CUSTOMERS’ Shaun Buck Wants to Show Small-business owners have a major advantage over the big guys. If you see something you want or a direction you want to pursue, you can make changes in a matter of seconds if you really want to. In a large organization, it could take weeks, months, or even years to get everyone’s approval. One deal I recently finished up that involved a very large corporation stalled out due to just one person. We had verbal approval to move forward with the deal, but then it stalled. Nearly 18 months went by while this project just kept getting delayed, until, eventually, the person in our way got fired. Now the project is a major success. Firing with speed is a smart move for your business because it prevents these types of Among the superpowers small businesses possess — and a major reason why some entrepreneurs soar while others struggle, even in the same niche — is speed.
I was texting one of my mastermind members a few days ago, and he mentioned that ever since he fired some team members (who were either bad hires or had outgrown their positions), profits and sales began to soar, and among the remaining team members, morale was up. My mastermind member said he wished he’d acted a year earlier when we first discussed it. As an entrepreneur, you play a role in nearly every aspect of your business, which means you understand what’s going on inside your business more than anyone else. You know so much that you can trust your gut feelings when making business decisions — and if I‘ve learned one thing in my time as an entrepreneur, it’s that you should trust your gut. If you think someone needs to be fired or is simply the wrong butt in the wrong seat, you should trust your gut feeling and take action like my mastermind member recently did.
“Both my clients and I LOVE The Newsletter Pro! With just 10 minutes each month, my team at The Newsletter Pro creates fun, easy-to-read newsletters that provide my clients and prospects insight into my business life, and they add a personal touch that everyone appreciates. I get compliments and feedback on it monthly, and I couldn’t do it as professionally or as timely without The Newsletter Pro!” –Julia Lembcke URS Advisory
OUR BOOKSHELF
“My cover article was brilliant! A judge I send my newsletter to actually called our office after reading it. She couldn’t get through the article without a good cry — it was that powerful. And my mother, who the article was about, couldn’t drive home from the post office until she stopped sobbing. Dylan just does amazing work. His writing takes my spoken word to the next level and finds ways to convey the ‘between the lines’ messaging that gets lost so often when I try to write the articles myself. Superior product and great results every single time. Thank you to The Newsletter Pro. You certainly put the PRO into my newsletters.”
–Lee Berlin Berlin Law Firm
the philosophy that allowed The Newsletter Pro to thrive in a time
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