about your life. You should even consider letting them behind the scenes of your business for a bit. That way, your customers and prospects will feel “SMALL-BUSINESS OWNERS HAVE A MAJOR ADVANTAGE OVER THE BIG GUYS.” MARKETING HOW-TO CONTINUED ... Tracking data is an immensely important aspect of running a successful business. If you don’t record your progress, how do you know if you’re doing well? But tracking those numbers is only half the battle; you need to interpret then implement them in a useful and efficient way. That’s the hardest part of scaling your business. But it can be a whole lot easier with Domo. Domo is a cloud-based program that allows you to connect and combine thousands of datasets from any service your business uses, whether cloud- sourced or on-premises. It then taps into your data and transforms it in real time into accessible and actionable information your team can easily decipher and use. Everyone has access to the same information, which means your entire team can gain valuable insight that will help them with their decision-making. The real-time metrics are instantly available on any linked device because the Domo Business Cloud takes your existing business intelligence from wherever it resides and displays it in one convenient location. And because it’s built in the cloud, you access your information at the highest Leave It Up to Domo
prospects. It’s your staff and how much they care about the service they provide to your prospects and customers. It’s how fast you move and react to changes in the marketplace. That is how you win in today’s economy.
like they know you, which leads to them liking and trusting you. And, by just being yourself, you can attract better new customers because people will already like you before they buy from you. While you’re working on building relationships with customers, it’s natural to be nurturing those leads at the same time. This helps you with prospect conversion, sure, but existing customers also need nurturing. The relationships you build with current customers through the stories you share and the help you give can majorly improve the lifetime value of your customers. As competition grows and consumers have more and more choices, you have to use the tools that give you and your company a competitive advantage. Most things you say about yourself, product, or service can be easily copied, so what is your competitive advantage? It’s the connection you have with your customers and
–Shaun
P.S. Need help creating more content? Want to be able to nurture prospects and customers via online and offline media without having to hire a team of people? Schedule a call with a Pro, and we can show you how you can have a custom print newsletter, HTML newsletter, and weekly email newsletter all created for you with content that sounds like you wrote it but without you having to write a single word. Go to NewsletterPro.com/schedule or call 208.297.5700.
RESOURCE OF THE MONTH DON’T KNOW WHAT TO DO WITH YOUR DATA?
If you want to save time on data collection and reporting, Domo is the app for you. Companies of every size all over the world utilize it. Zillow says they saw a “90% reduction in billing time with automated reports.” A senior director for ESPN says, “The speed with which we dream up, build a solution, and deploy it in Domo is unlike any other experience in my career.” If it works for big companies with hundreds of thousands of data points to wade through every day, it can work for your business. So, carve out some time for Domo, and it’ll give you that time back, and then some.
speed possible without any back-end infrastructure to manage. That means you can spend more time interpreting your data rather than building systems to gather it. After you’ve effectively gathered and interpreted your data, Domo will then help you create low-code custom apps as needed for your team or customers based on what kind of work you do. Every business has its own unique needs, but not every business app out there is one-size-fits-all. So, building an app that specifically serves your business and its operations could be a game-changer.
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