MY CIPP
Zoe Pope ACIPP Assistant marketing manager
Tell us a little about your career and background so far I'm from Wales and have lived in Birmingham with my little family for seven years. I graduated from university in 2012 with a BA (Hons) in journalism but decided I wanted to pursue something other than that (the course could have been better). My degree did give me the skills such as written and verbal communication, attention to detail and digital literacy, among others, to 'fall' into a marketing career. Over the past ten years, I have worked in many different sectors, from the fast- paced world of agency, where I managed numerous hospitality and recruitment accounts, to in-house, where I was marketing the wonderful world of radiators and houses, to spending the last three and a half years in the not-for-profit sector. I'm also an associate member of The Chartered Institute of Marketing and being part of my professional body brings me so much joy. I've been lucky to work for some fantastic companies and people. My love and passion for digital marketing is stronger than ever, and I couldn't see myself doing anything else. What are your priorities as the assistant marketing manager? I have a lot of priorities as the assistant marketing manager. My biggest priority is supporting and assisting Sarah Winnett, the marketing manager, and helping / guiding Sam Parkes, the marketing executive and Dipesh Pankhania, the marketing
What do you think you and the marketing team can bring to the future strategy of the CIPP? There’s an abundance of things the marketing team can bring to the CIPP. The marketing industry is evolving constantly, and with new channels, trends and technology, it's essential to our roles to keep up to date so we don’t fall behind. The marketing team is one of the core teams in any company, as we are the ones who deliver messages to our members and market our products and services. For the future strategy of the CIPP, we want to change the perception of payroll. We don't want to keep hearing 'I fell into payroll'; we want to hear 'I chose payroll', so our focus is to continue promoting the industry and building the brand of the CIPP. What should our social media followers keep an eye out for in the coming year? I'm not going to give too much away, but we want to inject some fun and personality into our social media posts and show you, our members, who we are. We have recently introduced short-form videos on our LinkedIn channel, so you will see more of the teams digitally. The marketing team has a long list of ideas we want to implement, from educational and inspirational pieces, resources and guides to those snapshot ‘behind the scenes’ pictures and anything we can rope our colleagues into, to show the 'fun' side of CIPP. So, watch this space! n
co-ordinator. Aside from the above, some of my other priorities include: l overseeing the marketing strategy l the day-to-day delivery of our content plan l proofreading and editing online and offline content l collaborating with different departments and teams l making sure my team are happy and supported. Each day is varied and jam-packed, and there's always something new to create, proofread or collaborate on daily, which makes the days fly by. What does your role in marketing mean to you? I started at the CIPP in September 2023, so I'm still relatively new to my role. It's my first assistant marketing manager role, so it's a complete step up from previous titles and responsibilities. My new role means I can mould it into my own and come into the company with new and fresh ideas on how to grow our membership base, market our training / qualifications and grow engagement through our various communication channels. The marketing team was extremely welcoming when I started. I know how daunting it can be coming into a new company, but I found it easy to settle into the role. I'm still learning all about the company and the industry more broadly, but I couldn't be happier than where I am and with what my role entails.
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| Professional in Payroll, Pensions and Reward |
Issue 98 | March 2024
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