2A — October 16 - 29, 2015 — M id A tlantic
Real Estate Journal
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MAREJ A dvertising D irectory Advantage Engineers........................................6B, 11B Alpha Funding Solutions........................................ 12A ARD Appraisal............................................................1A Barley Snyder Attorneys at Law...............................4C Barry Issett...........................................................IBC-C Bayshore. ....................................................................5B Berger Organization...................................................1B Berkadia................................................................. BC-A Bloomfield Capital................................................... 16A Brasler Properties. .....................................................9C Bussel Realty Corp................................................. IC-B CenterPoint Properties. .............................................4A CIRC ...........................................................................8A Conestoga Title Insurance Co................................. 14A Cooper-Horowitz, Inc............................................... 17A Cushman & Wakefield. ........................................IBC-B Deerwood Real Estate Capital...................................4A Design Point..........................................................IBC-C E.B. Cohen............................................................... 15A Earth Engineering......................................................4C EDANJ..................................................................... 28B Electronic Office Systems........................................ 25B Envision Environmental, Inc.................................. 13B Fortna Auctioneers.....................................................6A Fowler Companies................................................... 21A Friedman LLP. ........................................................ 22B Gebroe-Hammer Associates.......................................4B Greater Reading Economic Partnership................ 10C Harkins Builders........................................................6C Harvey Hanna. ...........................................................7A Heller Industrial Parks..............................................6B Hillcrest Paving & Excavating............................... 21A Hillman Consulting................................................. 21B Hinerfeld Comercial Real Estate......................21A, 1C Hutchinson Mechanical Services............................ 17B IFMA NJ.................................................................. 14B Integrity Graphics......................................................3A Investors Real Estate Agency................................. 21A IOREBA. .................................................................. 24B Kaplin | Stewart........................................................3A Kearny Bank............................................................ 10A Keast & Hood..............................................................4C Keystruct, Inc.. ...........................................................3C Landmark Commercial. ......................................... IC-C M&T Realty Capital Corporation........................... 11A Marcus & Millichap....................................................3A Mericle.................................................................... BC-C Meridian Capital Group........................................ BC-B Mid Atlantic Valuation. .......................................... 15C Monroe Infrared. ........................................................9B Moonstone.............................................................IBC-C Murray Construction Co., Inc................................. 24B NAI Keystone Commercial & Ind..............................9C NorthMarq Capital.....................................................8C PennCap................................................................IBC-C PHFA........................................................................ 12C Poskanzer Skott Architects........................................2B Premier Compaction Systems....................................8B R.S. Mowery & Sons, Inc......................................... 11C Real Property Capital, Inc.........................................3A RRA.......................................................................... 14C RT Environmental Services, Inc............................. 20B SEBCO Laundry Systems..........................................2B SNJ Appraisal Institute..................................... 18-19B Subway..................................................................... 21A TFAB Group, LLC......................................................4B The Kislak Company, Inc...........................................3B Traffic Planning & Design, Inc..................................7C Warner Real Estate & Auction..................................4A Whitesell.................................................................. 23B Wolf Commercial Real Estate................................. 16B
Mid Atlantic R eal E state J ournal Publisher ............................................................................ Linda Christman Publisher ............................................................................... Joe Christman Section Publisher .................................................................... Steve Kelley Associate Publisher .............................................................Alissa Aronson Associate Publisher ..........................................................Barbara Holyoke Senior Editor/Graphic Artist .................................................Karen Vachon Production Assistant ....................................................................Julie King Office Manager .................................................................... Joanne Gavaza Guest Columnist ..........................Michael Kruklinski, Siemens Real Estate Mid Atlantic R eal E state J ournal — Published Semi-Monthly Periodicals postage paid at Rockland, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal, 312 Market St. Rockland, MA 02370 USPS #22-358 | Vol. 27 Issue 19 Subscription rates: $99 - one year, $148 - two years, $4 - single copy REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Toll-Free: (800) 584-1062 | MA: (781) 871-5298 | Fax: (781) 871-5299 www.marejournal.com The views expressed by contributing columnists are not necessarily representative of the Mid Atlantic Real Estate Journal
Mid Atlantic Real Estate Journal
From the Top Down: As Workspaces Shrink, CEOs Lead By Example Michael Kruklinski T he trend of the shrink- ing workspace is well established. The aver- age amount of space per office worker in North America dropped from 225 s/f in 2010 to 176 in 2012, according to CoreNet Global , the commercial real estate as- sociation. When a company institutes a reduction in in- dividual workspaces, more often than not the CEO is the exception. This doesn’t exactly help foster a sense of shared commitment to this new way of working. Michael Bloomberg famous- ly subscribed to an open office “bullpen” configuration both in his business and during his tenure as mayor of New York City. Encouragingly, more CEOs are starting to lead by example. Here at Siemens Real Estate , we are seeing a number of C- suite executives throughout Siemens shrink their own workspaces as we roll out our New Way of Working (New- Wow) office configuration, which emphasizes open office environments and shared workspaces. Some of these executives have even decided to go a step further and forgo assigned offices, a decision that often makes a great deal of finan- cial sense. This is especially true for executives who travel frequently. In a traditional of- fice environment, their spaces would go unused when they are out of the office. Instead, these executives maximize real estate efficiency and help
set the tone for the rest of the company. Executives who give up the big corner office demonstrate that it is not just okay, but advantageous to do so. The elimination of the designated office opens up the space, both literally and figuratively, making it more inviting for employees at all levels to get together when necessary to collaborate on tasks, and easier to find a private place to complete a project solo. For example, Siemens Foundation CEO David Etzwiler successfully man- ages his Foundation team remotely with personnel in DC, NY, Atlanta and New Jersey. In his case, a dedi- cated office is unnecessary given his and the team’s ex- tensive travel commitments. The team takes full advan- tage of current technology for team “virtual check-ins,” individual one-to-one meet- ings, and daily interactions to stay in touch and ensure a close and coordinated work- ing environment. At Siemens Canada, all of the divisional CEOs and CFOs have relinquished their assigned offices. In fact, when the sectors changed to divi- sions within Siemens, the ex-
ecutive team decided to follow a progressive path and change all sector offices to “think tank” conference rooms that anyone can use. In my own case, I have a non-dedicated office at our Orlando headquarters. The style is that of a conference room and is open to others. So when I am not present, it is available for use by other employees. I’ve also commit- ted to being paper-free so I can seamlessly work from anywhere in the world. Since I am not in Orlando everyday of the month, this is clearly the appropriate choice. By 2017, over 150,000 Sie- mens employees around the world will work in an open office environment. CEOs that lead by example and partici- pate in shared workspace envi- ronments help set the tone for successful rollouts of open of- fice configurations and ensure buy-in by employees across the company. Time will tell if this becomes a widespread practice. I, for one, hope others will follow their lead. Michael Kruklinski is head of Siemens Real Es- tate, Region Americas, overseeing all operations for Siemens Real Estate within the Americas. n
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