26
IN TOUCH PANORAMA
Recycling ALPLA Group: 50 million euros a year for recycling – Expansion and globalisation of recycling activities to be expedited between now and 2025
ALPLA Group | Hard | Austria
that the company will focus in particular on high-quality application areas in new regions: ‘Too much material currently goes into downcycling. Our aim is to establish a bottle-to-bottle cycle – including in regions in which the recycling of waste does not currently play a large part.’ Outlook – serving as a role model around the world long-term development opportunities in countries outside of Europe that have only rudimentary infrastructures: ‘Customers around the world enquire about packaging made with a proportion of recycled materials, including in Africa, the Middle East, South East Asia, China and India.’ On Europe, the expert comments as follows: ‘This market is now highly competitive. We secured a strong market position early on in Western Europe with our own plants and partnerships, and this is something we want to further consolidate.’ Günther Lehner adds: ‘Our plants in Austria and Poland have done pioneering work. Day in, day out, we are showing the business world and society that used packaging is of value and that there is great potential in a recycling economy. We want to boost this understanding in more countries.’ Georg Lässer sees In terms of technology, ALPLA continues to focus primarily on mechanical recycling. It hasmany years of experience as well as smooth-running partnerships with suppliers in this area, and the quality of the recyclate meets high standards.
expand its recycling activities up to 2025. ALPLA is now significantly increasing this investment target. From 2021, an average of 50 million euros a year will be ring- fenced specifically for recycling. ‘We have achieved a great deal in the past two years and have been very active in the area of recycling. We succeeded in initiating bottle-to-bottle projects around the world, including in Asia, Europe and Central America. We nevertheless continue to see increasing demand on the part of our customers all over the world,’ explains Georg Lässer, Head of Corporate Recycling at ALPLA. This increasing global demand gives ALPLA the opportunity to kick- start further investment projects, says Lässer. Günther Lehner, Chairman of the Company Advisory Board, stresses
The ALPLA Group, a world leader in the development, production and recycling of plastic packaging, is to invest up to 50 million euros a year on average between now and 2025 in further expanding its recycling activities. In particular, it plans to globalise its activities in the area of high-quality recyclates in order to close the materials cycle in as many regions as possible. In October 2018, the ALPLA Group signed the Global Commitment of the New Plastics Economy, an initiative of the Ellen MacArthur Foundation. In so doing, the international packaging and recycling specialist committed to some ambitious targets – complete packaging recyclability, at least 25 per cent recycled materials in the packaging it produces and spending a total of 50 million euros to
CONNECTING COMPETENCE | ONE:21
Made with FlippingBook - professional solution for displaying marketing and sales documents online