SUSTAINABILITY IN FOCUS
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Are there any projects you can name?
CH: Mexico, for example, has long been a very important market for ALPLA. We entered into cooperation with FEMSA Coca-Cola very early on. We have created networks and infrastructure in Mexico and are going to the next level here: HDPE recycling. We already operate HDPE recycling in Spain. In Thailand, we are currently building a plant for PET and HDPE recycling with our partner PTT Global Chemical.
Shouldn’t a proactive start be the intrinsic concern of every company in the packaging industry?
CH: For ALPLA it is. And I think it has become clear how vital recycling and sustainability are in our strategy. We aim to implement our European standards in the same way around the world. We also consider ourselves a role model. In India, we are pursuing social initiatives. In any case, there is always a lot of education behind it, in terms of politics and consumers. It’s not easy and not the same everywhere, but we’re working on it.
If I summarize, then after the triumphant advance, the plastic packaging industry starts with damage control.
CH: I would rather say the industry has made progress. Plastic is and will remain an ingenious material. Certain behaviours and the lack of infrastructure have indeed resulted in problems that we take seriously. Due to all the technological possibilities, plastic is increasingly becoming a valuable material, a recyclable material whose value society recognizes.
Then the plastic packaging undergoes rehabilitation?
CH: I am convinced that plastic packaging has a future and that we have a bright future with plastic. Plastic is the ideal companion when we think of the significant challenges: population growth, habitability and management of regions, supply, climate change. These are our big future topics. And right now: How should the upcoming mass vaccinations succeed without plastic equipment and packaging?
DIALOGUE PARTNERS Dr. Christoph Hoffmann Director Corporate Strategy, Sustainability & Circular Economy at ALPLA Group
COMPANY ALPLA Group www.alpla.com
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