CONVERTER BUSINESS IN DIALOG
51
Gerardo Chiaia
to provide end consumers with the best and most sustainable solution, and exceed expectations. We all want our customers to be happy while at the same time creating a positive impact in the world we live in. I guess you can summarize it as serving with purpose, with a fair dose of innovation and unparallel customer service.
Gerardo, you are well known in the packaging business, and you know this business from the machinery side. How is life on the other side – the customer side? It is true: I have 24 years of experience in the plastic industry, machine side, having served in many positions and countries. This has given me an in-depth knowledge of the business, be it about its shortcomings or its potential and impact on society. Being on the customer side gets you closer to consumer needs and trends, but it is not really all that different as we also have clients that we serve by: Delivering on time, on budget and with impeccable quality Sharing innovative solutions and ideas that we can help put into motion Working together to deliver the most sustainable packaging in the market and integrating it into local Circular Economies – this means that we need to understand what recycling loops are in place. Provide outstanding customer service. This is essential due to our Wall-to-Wall business model, where we are embedded in our clients’ premises. The pressure is the same and the commitments are similar. For me, taking care of my team is and will always be a priority.
We all want our customers to be happy while at the same time creating a positive impact in the world we live in. I guess you can summarize it as serving with purpose, with a fair dose of innovation and unparallel customer service.
What is the revenue breakdown in the core businesses between PET (injection, blowing) and extrusion blow moulding and how have the segments developed over the last years? How do you think the breakdown will change in the next five years?
to manage our teams the Logoplaste way, we need to be 110% sure we fully understand the local culture and competition – both from other suppliers as well as recruitment challenges. We like to blend in and be of added value. What are the biggest challenges for Logoplaste today with regards to the pandemic but also sustainability
Fifteen years ago our revenue was 70% EBM and 30% PET. Today our business is 60% PET and 40% EBM. We see PET continuing to make inroads for several reasons. Do you, at Logoplaste, think more in terms of material, industry sectors or regions?
and profitability? And how does Logoplaste prepare to cope with them?
We focus on two main drivers:
Taking care of our teams and ensuring we have safe work environments, where our employees feel confident when they come to work. As a primary supplier of packaging for essential consumer goods, our business has maintained production levels throughout the lockdowns. We are lucky that we cater to these market segments. But as all other businesses, we cannot control COVID-19 and must ensure we follow, to the letter, all our internal safety procedures. Our plants run 24/7, and our teams are our most precious asset, we say “machines make bottles, but we run the machines”. Looking out for each other is key at Logoplaste.
1) Technical market segments where we specialize and have in-depth knowledge on: Product characteristics and understand the drivers of future evolution Consumer behaviours Industry goals and drive Recycled raw material availability now and in the near future Product innovation – design, functionality, consumer attraction, raw material, weight etc. 2) We also take into account location. When entering a new business, we have to consider carefully new countries, especially the ones we currently do not operate in. Implementing a new plant in a new country might seem simple; but to keep our level of customer service and
Do you understand today some things differently or better?
Of course. When you play both sides of the field, your perspective widens. You accumulate experiences and have a better understanding of the pains, challenges and ambitions of all parties. But in the end, no matter what position you play, B2C, B2B, supplier, client, everyone works for the same objective:
As for sustainability, we started in 1976 as the most sustainable business model
COPYRIGHT PETNOLOGY/TECPET GMBH
Made with FlippingBook - professional solution for displaying marketing and sales documents online