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IN DIALOG CONVERTER BUSINESS
Gerardo Chiaia
have a clear commitment to sustainability and environment preservation.
For sure, AI and digitalization will be the next big thing. We are only starting as an industry to apply AI. The Fourth Industrial Revolution: What does AI and Big Data mean for the packaging industry? Unprecedented quality, time to market, and transparency at all levels. Big Data will enable us to generate models and algorithms that will first allowadjustment of industrial processes around a pre- defined “target” or “reference” and at a second stage the ability to propose and challenge the “Status Quo”. This will be important as we will start receiving directions and insights that we might have never considered. From what segments of the packaging value chain are the true innovations coming? What are the innovation drivers along the entire pack packaging value chain: machine area, material area or technology side? You can see innovations coming from different areas. All of them have been able to continue contributing. The most significant difference, probably, at this stage is that we are starting to have a transversal approach and view of the market. The big solution providers are no more looking at the individual equipment, but exactly at the transversal solution inside the value chain. This is where most of the disruptions will occur, and the future technology leaders will come from this approach.
solutions that contaminate existing recycling streams. So we need to be courageous and bolder on some decisions so that we can show the full potential of circularity of plastic packaging: fully recyclable, can be made from recycled material, from bio- based materials. It is up to us to make it happen properly. We will need proper legislation to assure this as well. Where is the packaging industry heading in your opinion? Only one direction: lighter, faster, cheaper…? Can it go on and on like this? We start going in the right direction. Instead of looking at things individually, we are beginning to look at the solutions as a whole. In some cases, to have proper recycling efficiency, we might even need to increase weights, or to remove colours, even additives as well as labels. We need to start looking at the ideation process, with recyclability first and foremost, and ensure we take this as a constant in the entire development process. Do you expect disruptive game- changers in the packaging industry? Where could they be coming from? Do you see new business models that could completely change your business processes? I strongly believe that a company to survive and sustainably grow must have a strong sense of purpose and a social impact. At Logoplaste, we have the conviction that the more we can penetrate the market with a W2W approach, the better it is for the planet.
What different innovation horizons in the packaging industry do you see or are you working on? Faster production, lighter packaging - or bolder, pioneering, daring innovations? What are your visions for Logoplaste? I think our industry needs to have a positive impact on the environment, so anything we develop has to be towards that goal, the rest is not important.
What future is the packaging industry betting on?
Some elements will become key to the industry: High flexibility of production Personalization and engagement with consumers E-Commerce True circularity, without ambiguity, is probably the most relevant. With this comes a proper design for circularity that is something that we are still starting to do. This is the time of social responsibility!
What is the core competence of the plastic packaging industry today?
Plastic packaging remains in most of its applications the best solution environmentally. We need to capitalize on this and come with real data backing it up. The other point that we really need to discuss is our real problem today - and that is: growing population and un-balance growing consumerism. People need to understand where the real problem lies.In some cases, we use more secondary packaging than primary packaging. This doesn’t make any sense.
DIALOGUE PARTNERS Gerardo Chiaia Logoplaste, CEO COMPANY Logoplaste www.logoplaste.com
What are the weak market positions of plastic packaging?
The industry failed to respond as a whole, and we have permitted some
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