Pye-Barker Supply Co February 2019

THE VALUE OF A SERVICE PROVIDER BRINGING IN OUTSIDE SPECIALISTS CAN SAVE TIME AND MONEY Between Georgia’s manufacturing renaissance and the extremely competitive job market, more and more plants are turning to service providers for their engineering solutions. As McKinsey & Co. observed in a 2017 article, the automotive industry alone is “increasingly looking for opportunities to focus on their core competencies while outsourcing other aspects of their business to service providers.” The management consulting firm concludes, “Building the right relationship with engineering services providers can generate even more value.” This value comes from the many advantages service providers offer in today’s marketplace. Here’s a look into what some of them are. SPECIALIZATION With automation and information technology making every system increasingly specialized, the days of “jack-of-all-trades” engineers are fading. Maximizing the efficiency of a particular piece of equipment — or identifying the problems that may be holding it back — often requires a trained, familiar hand. Being able to call on experts who know the ins and outs of a given system ensures a job gets done fast and done right. CONVENIENCE Ideally, you don’t need a team of maintenance professionals on site around the clock to keep your systems running. Why pay such highly sought-after professionals to sit around all day, waiting for something to go wrong? Having an outside service provider or team of expert technicians that are always on call means you have the expertise you need exactly when you need it, whether you need to fix an existing system or have a new one designed from scratch. RELIABILITY When looking for a service provider for your systems, it’s important to find a company you trust. Ideally, you want a provider with a reputation for delivering excellent service that is also familiar with your systems. At Pye-Barker Engineered Solutions, we back up our promise of quality with a rock solid guarantee: If the information you provided is accurate, we specify a solution that you purchase from us, and you follow the specification AND the system doesn’t perform as specified, we will get your system performing as specified, even if it means installing a whole new system.

advertising by sending ads to potential customers within a 5-mile radius during the hours they are most likely to be hungry, on their lunch breaks, or when they are otherwise free to stop in for a bite to eat. Alternatively, a major car dealership in a metropolitan area could target their potential audience by running ads during local professional sports games. So how does this work for YOUR business? It all depends on your desired campaign for your targeted region. Assuming you’re well-informed about your current demographics or the demographics you’re hoping to reach, there are several methods to effectively implement hyperlocal advertising tactics. By using GPS and IP addresses, you’ll be able to target ads to specific cities, streets, and even buildings by inputting their coordinates. After you’ve narrowed it down, you can choose which areas work best for your goals. A mechanic shop expanding to a new city may cast a wider net, while a high- end jeweler may target areas with higher incomes. With hyperlocal strategies, your advertisements can be catered on a variety of digital platforms, like social media, streaming services, and apps. These new-age technologies will give you more exposure and patronage for your ever- expanding business!

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