At the moment of writing the introduction of our new catalogue, most countries are in a lockdown. Streets are empty and many people are worried about their health, their jobs, or the wellbeing of their loved ones. I truly hope that, by the time you are reading this catalogue, your business has taken a turn for the better. We all have faced difficult moments, when markets were completely locked down and the joy of buying fresh flowers suddenly became inaccessible for consumers. Let’s all hope this will soon be an image of the past. Last year was a tough year in many markets, but now the time has come to find a new horizon. A world without flowers is a sad world. Flowers are not just a luxury product - they bring happiness and joy to billions of people every day. Especially so in times when physical contact has become restrictive, the merriment of flowers in the
garden has become even more valuable. And in these times with social distancing, there has been a renewed appreciation for walking in parks and public gardens. These gardens are beautified through your effort to bring our genetics to growers and consumers worldwide. Growers that nurture their plants and bring resilient, colourful, innovative flower products to the markets - for all to enjoy. Because our industry deserves it, it is important that we work together at our very best to overcome the challenges that face us. Together we will come out stronger - so join me in savouring the fruits of our labour, in every park or garden where beautiful flowers grow.
I wish you a very successful season!
Juul van Loon Head of Syngenta Flowers Business International
* This brochure is for wholesale customers only. Growers from Europe can visit syngentaflowers.com and growers from US can visit syngentaflowers-us.com.
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