BUSINESS BOOSTING
for dance business Best foot forward
Financial Support
Moving to Dawley high street has meant that Laura Deighton Dance Company was able to expand and help budding dancers of all ages and abilities turn their dancing dreams into reality. The story started in 2019 when the business received a Pride in Our High Street start-up grant to help it relocate from Halesfield to Dawley high street. In addition to the start-up funding, the business also received funding which assisted
high street businesses to diversify during the Covid-19 pandemic when the dance school couldn’t offer physical lessons. As an alternative income stream, the owners redeveloped their business model and added a range of leisure wear and stage cosmetics which were sold from the unit. Laura Deighton Dance Company also benefited from money for a new façade which paid for the building to have a lick of paint outside, creating a fresh and more appealing façade.
Financial support is available to existing Telford and Wrekin high street businesses who want to improve the look of their shop through a property façade improvement, become more environmentally friendly or diversify to enable business growth. Grants up to £10,000 are also available for individuals wanting to take their first steps into self-employment on the high street without
taking large risks. High Street grants available • Start up grant • Trial start up grant • Eco Grant • Diversification grant • Façade improvement grant
GRANT
View the application criteria and apply at www.telford.gov.uk/ prideinourhighstreet
A new Pride in our High Street diversification grant is available, helping high street businesses capitalise on new opportunities during the cost of living and energy crises. Check out our Financial Support.
TOTALLY TELFORD
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