Potential Next Steps
Market the existing features Given the variation in park use, it appears that regional residents know of only a portion of what the Great Park has to offer. They are not aware of all the programs and facilities already available. Many survey respondents believe the Orange County Great Park only has the Great Park Balloon. It is recommended that the City initiate an educational campaign to inform constituents of the Great Park’s current features. Educating the public will increase excitement in the regional area for the future buildout, while increasing current attendance. Promoting the Great Park through existing social media channels will provide the City access to many new users. Social media posts should consist of achieved milestones, Great Park history, and the features on the horizon. This serves both as an educational tool and drives excitement for continued growth. Additionally, by providing a visual timeline of the Great Park’s history, visitors can appreciate how much planning has gone into the current and future Great Park. Marketing the future features While soliciting community input in 2016 and 2017, the public outreach team uncovered a minor challenge. Display boards and overhead images were able to confirm a lot of information for attendees. However, the average individual did not know how to read plans. It is recommended that a video incorporating 3D renderings of future Great Park features will help educate the public while driving increased excitement for new features. By utilizing a video to illustrate future features, the public will be able to visually see where trees, picnic areas, and playgrounds will be located. Education Throughout all community meetings and public engagement events, outreach staff observed most constituents were unfamiliar with the history and future Great Park features. An educational video series launched on the City and Great Park social media channels will help increase community interest and understanding of new features. For example, a majority of constituents are unfamiliar with the concept of a wildlife corridor. Utilizing a biology professor from the University of California, Irvine in a video explaining what a wildlife corridor does will help launch a video series educating the public on future features. Educational videos could feature features under construction and current Great Park features. For example, an interview with the pilots for the Great Park Balloon would draw a lot of interest from regional residents. Additional videos could highlight the future community ice facility, how the Upper Bee and Bosque trails are constructed, interviews with the artists of current exhibits in the art gallery, and interviews with the Farm + Food Lab’s master gardeners.
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